ion 10G Lightest Golden Blonde Permanent Liquid Hair Color

Good professional color.I use it to coloring my roots and decide the tube into two times.Very good.

The BEST there is !!

Again I got this for my friends hair salon she owns and she swears by it she was having a hard time getting it from Sally's hair beauty shop cuz they're out of stock so I found this on Amazon and it was a really good price so I got it for her one of the package was the broken but the company took care of that by giving back a credit right away so that was really good on their part so it's a good company to deal with.. my friend highly recommended as she use it on all her customers and they love it

I have used the product for years and am totally satisfied

The color is great not brassy at all. Easy to apply I have brown hair with red naturel hi lights and so getting the correct color was very difficult until I found this. Used with 30 volume. It's the best color I've ever had. Even with having professional's doing it. No chem. Rinse Needed. Ladies a tip after washing hair with conditioner only Not shampoo run cold water on it to seal. For the first two washes after coloring only use conditioner. This makes the color last a little longer. These are all tips that have helped me over the years. I've spent a ton of money only to find this all out on my own. They tell you don't wash hair for two day's well if your like me. I can't go without washing my hair so conditioner is a better option.

I gave the product a 5, however for those of you covering gray, the type of gray you are covering might not get covered. I've accepted those areas as highlights, but not all types of gray will accept the color. It's still great and I would not want to discount a product where my hair may be calling for a different product to satisfy those peculiar areas.

This is the only hair dye that I'll use. I use the shade 2N which is just a shade lighter than black. It comes out beautifully and not harsh at all. The color does fade over a couple of months but I don't even care. That just means I don't have roots to deal with in between dye jobs. Make sure you use the Ion conditioning packets in conjunction with this dye, though. Overall I love it.

I always use this product and I always get excellent results.