• Imported from USA.

Wella Colorcharm Activating Lotion is formulated specifically for Wella colorcharm Demi-Permanent hair color. Provides proper level of activation for EFFECTIVE COLOR deposit without lift * Use with permanent lines, lighteners(developers) & demi-permanent * CREAMY CONSISTENCY when mixed with powder lightener * Helps ensure optimum hair protection * Store in a cool location About Wella Color Charm ----------------------- Wella Colorcharm® provides vibrant colors as creative as you are. From permanent to creative hair color, we believe that you are empowered to have control of your beauty.