Wella Colorcharm Activating Lotion is formulated specifically for
Wella colorcharm Demi-Permanent hair color. Provides proper level
of activation for EFFECTIVE COLOR deposit without lift
* Use with permanent lines, lighteners(developers) &
demi-permanent
* CREAMY CONSISTENCY when mixed with powder lightener
* Helps ensure optimum hair protection
* Store in a cool location
About Wella Color Charm
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Wella Colorcharm® provides vibrant colors as creative as you are.
From permanent to creative hair color, we believe that you are
empowered to have control of your beauty.
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Wella Color Charm Activating Lotion for Hair Coloring, 15.4 fl oz