Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere

I listened to this book on Audible one time and quadrupled my previous best sales in a weekend art festival. I sell photographic art. I have since listened to the book twice more and purchased the book.While there may be eight steps in the roadmap, you don’t have to do all eight. If someone goes straight in and says, “I want that.” You don’t start on step 1. You move right into closing - the author says this. Here is the point - if you follow the steps, and learn them, and adjust them to your product, your sales will improve. Sales is simple - it is not easy, but it is simple. My favorite thing about Mike is that he communicates in the way I would like to communicate with my customers. He doesn’t sound “hard sell” at all. (Like some of the other authors I have heard who all sound so cut throat.)Learn these simple steps, and you will improve your sales. Isn’t that the whole point of buying a book on sales? No need to make it more complex than it has to be. There is beauty in Mike’s simplicity.Oh, and be sure to listen to or read repeatedly, I learn something new every time I read it.

I own my own business and teach a sales training class. This book is so helpful for both of them! Anyone in sales should read this, and anyone who wants to learn the art of persuasion should read this.

Decent read if your looking to be a professional on analog level. Sales is not for everyone and could use an update on its work force.

Legendary Green Bay Packers coach Vince Lombardi was famous for his emphasis on basics (more on that later). Many others have also recognized and stressed basics and fundamentals to their great success and the success of their teams and organizations of all types, but that's not the important thing right now. What is important is YOUR success in sales. This book will make a huge difference to your sales productivity and results whether you're new to sales or are a seasoned veteran who has "seen and done it all".I'm the owner of a company that sells an extremely discretionary product--one that a customer can say "no" to without dramatically affecting their immediate future. Using the tools in this book, we drive past the reasons not to buy and close far more sales than we would if we were content to simply be "Presenters" rather than CLOSERS. (Buy and read the book to find out why this distinction is critically important.) The material in this book and the valuable principles it so clearly presents are now a cornerstone of our sales training program. I couldn't recommend it highly enough.One of the biggest challenges in sales is collecting and sorting through the mounds of "tips" and other good advice that are so common in sales know-how. Mike Kaplan has done the work for us, collected the knowledge, sorted the wheat from the chaff, and put it into an approachable and easily-digested step-by-step process that will keep you on track and winning throughout your sales career. You will have a more focused understanding of the parts of selling and the relative importance of things like "know all of the benefits of your product" versus "get the client's head nodding in agreement" versus "be likable because people do business with those they like". All very important, but these aren't just random tips. The truth is that they're each a part of the sales process and are used in a particular way at particular times. This book will help you sort all of that out (or review and refocus your approach if you're a veteran salesperson).A major key to success is doing the things that successful people have done and learning the things they've learned. We can take many lessons from Mike Kaplan and Vince Lombardi. I'm very grateful that they've both shared their knowledge so that we can all work efficiently to have the success we deserve. This book is about fundamentals. The principles in this book will change your approach to sales--or reinforce the successful actions you already perform. How important are fundamentals...? Vince reportedly began a summer training camp on a Back to Basics theme by holding up a ball and saying, "Gentlemen, this is a football." Now, that's dedication to basic fundamentals. This book can help you rack up a winning record like Vince and the Packers did.Happy hunting and best wishes for success with your sales!

I recently shared the principles of this book with a Closer who has sold over 2 Million dollars online in Remote High Ticket Closing. He endorsed every principle and described it as PRECISE. This book is worth way beyond the current selling price.

I'll preface my review by saying that this is an EXCELLENT resource if you're new to the sales game or find yourself not getting the traction you want. There are some great strategies to overcome obstacles that are almost guaranteed to occur, such as getting past a "gatekeeper" and actually trying to solve a prospect's problem rather than just convincing them to buy.However, I do take issue with the title "Master Closer". To me, these "secrets", although useful, are really just Selling 101. This book is ideal for people who sell commodities, but if your solutions are more nuanced or you're trying to close $50k+ deals (or if you've been selling for 5+ years), you probably won't get much use from it.I will say this - if I were a sales manager, I would undoubtedly make this required reading for any new hires. The techniques outlined are a great way to ensure an expedited learning curve.

I always assumed that a good teacher can sell. After all isn't this what a teacher does, sell/present information in a palatable way? After 3 attempts at selling a service without success, I discovered this gem of a book quite by accident. Unable to put the book down, I soon realized not only 'how wrong' my thinking was, but also 'why' and 'what to do' to correct it. Practical ways that made sense. I used Mike's guidance on my next prospect who said "yes" to my offer. To test if this was beginner's luck, I approached another. (I do group travel). She was not interested in having her own group, but asked if I could include her in my next group. Wow!!!.Mike Kaplan you gave me the 'ah-ha!' that allows me to approach prospects with specific intent. I am ready to rock sales with success. Appreciate you for this. Thanks.

Good easy simple read when good praactical advices. Maybe a little more basic than I first thought. But it is good to start with the basics.

My name is Vicky and I have just finished this book. To be completely honest I would say this is the only book to start your sales career and be a great master closer. This is complete start of introduction to close of sale book. It will teach you how, what and when to do certain things to make a close in sales. I not just saying good things to just to make author happy but this my honest 💯 review.I don't want to miss this awesome book

For a start to finish road-map of the sales process, this book is a must have in your sales resource arsenal.The example scripts used in each situation are excellent.It's well written & the logical sequence as you move through the chapters is helpful for quick reference if you are having difficulty with a particular aspect in the sales process.I'd recommend it to novices & pros (looking to improve any aspect of their skills base, not just the close).Nicely done Mike.- Patrick Hardy

This book tells how to make successful sale in several critical steps: here is what they are (in my own words) 1. pre-presentation (cold call as an example). 2. qualify customer. 3. find problem. 4. customer willingness to solve the problem and hear the solution. 5. presentation setup. 6. presentation. 7. close.I like this book because it is what i am looking for. I have an job interview coming for a sales engineer position. i have a lot of engineer experience but no sales experience at all. When I was preparing questions like what is typical sales cycle, none of the online search result gives the good answer. but this book have the exact answer what i am looking for. love it.

This book is very informative gives you great examples on Closes Objections on how to better prepare yourself, it is a Sales book that you can keep going back to for more informationI would highly recommend this book to anyone that wants to progress.