L’Oréal Paris Magic Root Permanent Hair Color, 10 Minute Hair Dye Kit to Rescue Roots with 100% Gray Hair Coverage, 2 Black, 2 Pack (Packaging May Vary)

This was my first purchased of a Root Hair coloring product. My hair color is an unusual dark brown, and hard to match. I was skeptical if the root coloring would match, or work as advertised.I ordered the dark brown, it matches my hair color perfectly, and totally covered my white gray hair! The blending brush on the bottle worked extremely well to my surprise, and the product application exceeded my expectations. Everything worked as promised, with no odor or skin irritation. L’Oreal root hair coloring only took only 15 mins to apply, the 10 minutes to set, it truly saved my day in minutes.

I bought this touch up by accident. I thought it was the spray cans. I was upset with myself. Then one day, I decided to try it. I was happy with the results and have bought several more. Quick to use. Use on dirty hair. Wait 10 minutes. Shampoo.

I followed the directions exactly and had good results. It didnt ash out fairly fast. I washbmy hair every 4/5 days so after a few weeks I was needing to dye my roots again. With the second box I left it on for around 20 min, so double of what the box says. The results were amazing! It makes your hair very shiny, covers gray and is very easy to apply because of the applicator. This time I will count how many washes it can go through before fading to gray again. For the price, even if I have to reapply every 4 weeks, I am ok with that because of how healthy it makes my hair look and feel.

Good product, easy and convenient to use. Fades after a couple washes.

I’ve never colored my own hair prior to using this product. I’ve unexpectedly been away from home for a couple of months and the grey in my regrowth, which is mostly at my temples and by my ears was bothering me, so I decided to give this a try.The application was super easy for me, since I don’t have grey all over my head. I was worried the color wouldn’t match, but somehow, it blends right in with no lines. I was surprised that the directions specified applying to dirty hair, so I applied it to my post-gym, sweat dried hair prior to my shower. I only used about half the bottle, but set it aside, just in case, instead of tossing.After applying, I was concerned it was staining the skin on my face, because the skin got quite dark. All that color easily washed off my face, but the hair remained colored. After my hair was washed and dried, I noticed about 4-5 stubborn grays that weren’t colored all the way to the roots, so I reapplied, using color I set aside, and left that small spot about 20 minutes. Rewashed that section and found the second application worked like a charm.This seems ridiculously easy and fool proof. Highly recommend.

This L’Oreal Magic Root Rescue kit does exactly what it promises: fast, targeted root coverage in just 10 minutes. The applicator is designed well—it delivers color right where it’s needed without dripping or making a mess. The dark brown shade blended seamlessly with my natural hair color and previous dye, with no harsh line or patchiness. It’s especially useful when you don’t have time for a full salon visit but still want a refreshed, polished look.One thing to note is that the scent is fairly strong during application, so a well-ventilated area helps. Also, while it works great for roots, it’s not meant for full-head coverage. Still, for quick and convenient gray coverage, this kit is reliable, easy to use, and delivers consistent results every time.

It was so hard to review this. The product, itself, is excellent! It's hardly messy and quite simple to use. And the color really takes hold in 10 minutes; what they say, and not double the time like with some other products. My issue, however, is that it is much darker than it claims. It doesn't even match the box color. It is more like a very dark brown. If it were true to its color, I would have given it 5 stars, but it is very far off of the claimed color.

Very easy to use and practical, with salon-like results. I use the dark blonde shade to achieve a light brown on natural hair. It also covers gray hair 100%. No scalp irritation but I don't have allergies.