wet n wild Photo Focus Dewy Foundation Rose Ivory

This foundation can NOT be beat for value and quality! Covers well, no weird smell, lightweight, and very natural finish.

One of the biggest strengths of this foundation is the natural dewy finish. Unlike matte foundations that can look flat or dry, this formula gives skin a healthy glow that works especially well for normal-to-dry skin types. Many users like that it creates a fresh, “your skin but smoother” appearance without feeling heavy. Another major advantage is the lightweight but buildable coverage. It starts around light-to-medium coverage but can be layered for more evening-out without becoming overly cakey. The creamy texture blends easily with brushes, sponges, or fingers, making it beginner-friendly for everyday makeup routines.

Wet & wild should always be looked at and ingredients read. Many cosmetics just as good as expensive brands which you pay for thier story.!!

This is my GO TO drugstore foundation. I love how affordable it is yet SO GOOD. It gives a glowy look but has great coverage. It can be used for an every day look, and also a full face look because it's very buildable. The shade match is also really great! Highly recommend!!

Lacking yellow undertones for shade match. Is not greasy, and if you use a small amount it is lightweight, Texture is nearly skin-finish, not chunky. Blendable with any good concealer.

I was shocked how much i loved this makeup. Its the perfect color for me. It has amazing coverage, yet not heavy. Even covers my dark circles, and doesn't irritate by eyes or face. I do make sure my face is well moisturized or i mix with a bit of moisturizer. It stays on til i wash it off. I do lightly smooth over my creases a couple of times a day, not sure if others notice, i do. I don't have any reason to go back to MAC foundation. It was only brand able to have foundation to match my completion and skin type. I 1st tried the nude ivory, it was ok, tho a bit to warm, the rose ivory a perfect match. I was shocked. I had people around my apt community i don't often see comment how good i look. I'm hooked. I can put the $ i save not buying MAC foundation towards my shiseido skin care. I also love the waterproof eyeliner and brow pencils.

I haven’t been tempted to buy a product from a brand called “Wet n Wild” since I was a young teenager, long ago. Frankly, the brand name is embarrassing. However, I bought this on a whim and am so pleased by the quality. For reference, I’m middle-aged and have sensitive skin that gets dry and irritated in dry, cold weather, and I’m also highly susceptible to acne from many skin-care & cosmetic products. I have fair/ light skin with cool undertones. After liberally moisturizing and applying sunscreen, I apply the foundation with a damp tear-shaped makeup sponge. I use the smallest possible amount that will even out my skin tone and adequately cover redness (I’d rather have some imperfections show than make my foundation look too visible & obvious). I apply the slightest bit of loose powder with a fluffy brush and then continue with the rest of my makeup routine. The coverage is great — it really is dewy, and as long as I moisturize enough and don’t go crazy with setting powder, this foundation doesn’t dry out my skin, look cakey or mask like, or do any of the things that are the bane of older skin. I can’t speak to its staying power as I don’t really examine my face at the end of the day, but it looks fine to me. Everyone’s skin is different, but at such a low price it’s definitely worth a try. Over the years I’ve used much more expensive foundations, and this one is 100% competitive.

Lasts all day. Great coverage! Applies great with fingers or brush. Don’t need much to cover well.

This is a fantastic foundation. Better than much higher end ones I’ve tried. Goes on super light and doesn’t settle into creases. A rare find and the price is a steal. Blot with a damp makeup sponge for an extremely natural, real skin look.

Excellent coverage, shade is perfect. Will buy again.

Pros: • Foundation blends very well. • Good coverage (not full) and doesn’t feel like you’re wearing foundation. Cons: • The application wand is unpleasant/cheap, there’s no guard controlling how much foundation is going onto the wand; it’s hard to control where you want the foundation to go when using the wand. The con doesn’t really matter to me since I never use wands and prefer using a separate brush to apply foundation. The product itself feels amazing on my skin and worth the price. I definitely recommend buying.

One of the best foundations I've tried yet. Perfect for fair/pale skin. My skin is also sensitive to most products but this one does not make me break out in hives. 🙌

Love this foundation! Beautiful dewy skin look. Perfect for those who detest the "matte" look. I receive lots of compliments on how good my skin looks. Sheer and lightweight. Awesome price!