Soft Gel Paste Food Color, 0.75-Ounce, Red

I got this to make my homemade cherry pie filling more red. It works perfectly, nice color and no taste.

I love thr red to use for Christmas goodies but other red things also. Great quality! Worth thr purchase.

Used for making candy works better than liquid food coloring

Love Americolor food coloring. They work well with frosting and candy. You don't have to use a lot to get the right color.

I used this to make bloody eyeball deviled eggs. The color saturation is great, but it bled into the eggs a lot more than I expected. I would buy again, but maybe change the technique a little. Oh, and it WILL stain your skin, so wear gloves when you use this stuff.

Lo esperado y bueno

This is a very good, strong, red color. I did use a bit more than normal to get a darker red color, but was overall happy with the results. These gel colors are always a great product, and I have never had any problems with them not producing a strong enough color.

I like the ease of use with the squeeze bottles, however the red gel color was not very red. I could not get my buttercream darker than a medium pink color.