Geschichte des Plakates Paperback – July 1, 2004

I just feel happy for finding this amazing book just when I was needing it. Muller-Brockmann did a pioneer work by researching and assembling all the historical posters in one single publication. Useful for teachers, students and graphic design professionals who love posters.

Great resource

Great book, a classic on the design scene.

Product in good conditions and good contents.I really liked it and i recommend it a lot. the price was nice.

This book is mainly a pictorial of 291 poster designs from the very late 1800's up until the late 1960's. There are many great and important examples found in this book, both well and lesser known posters are showcased. Some parts of this book could described as egotistical going into the 50's and 60's as there are many Müller-Brockmann works shown; however, I found this to be quite relevant with Swiss design of that time being so revolutionary. Then again I am a great admirer of his work. Additionally, the writings throughout the book are quite enlightening and are not too heavy to read. The printing quality is great, examples are large, shown in full colour and printed on very nice stock. The creator's name, size, year, type of reproduction, and descriptions of the purpose are included for each poster. One of the pro's to this book was the inclusion of these very brief descriptions. A very good piece of information to include in a design collective as it is essential in order to judge whether or not a piece of design is effective; something a few overrated books on identity could use (e.g. Los Logos).

Es gibt nur einige Bücher zum Thema Plakate. Dieses ist klasse, da didaktisch und grafisch gut konzeptioniert.Für alle an diesem Thema interessierte lohnt ein Blick hinein.

Thanks!

ポスターの図版が豊富な、独語、仏語、英語の３か国語併記の本です。ポスターの歴史を概観できる本ですが、ヨゼフ・ミューラー=ブロックマンの著なので、スイスのポスターが特に多く掲載されています。アメリカや日本のポスターは少な目な印象です。金色のインクを使った図版もあり、カラー図版がきれいです。フルカラーでなく、3割くらいが白黒図版なのがちょっとだけ残念な点ですが、良い本だと思います。約25×26センチのサイズで、洋書としてはコスパも良い方だと思います（３千円台後半で購入）。

The initial edition of this book (1971) sold out immediately, but due to the special colors (the reproductions in here are stunning) and high cost involved in printing such a book with 1970s technology, it remained out of print until this edition. 100% recommended.