Buying Customers 2.0: Acquire More Customers With Less Money, Fixed Errata and Content Improvements

This is the first book from Brad Sugars in almost 10 years. This is for business owners, new or experienced, young or mature, who want to learn how to run a better business. If you've read few or none of Brad's previous 14 books, the information will captivate and amaze you. Many of the business principles taught in the series are not part of formal business education. Many seasoned business veterans will realize they have learned many of these lessons the "hard way". If you are familiar with Brad's previous books and his teaching on the 5 Ways, team-building, sales, and maketing strategies, much of the content here will be a review. Take heart, however, as there is some new material. I was glad to see the explanations of allowable acquisition cost and lifetime value, two concepts which are relevant to all industries. Another feature, The Ladder of Loyalty, provides helpful insight into customer development for the long term. There are thought-provoking exercises at the end of every chapter which makes this more of a workbook. If you've been "scratching your head" (or banging it against the wall) trying to figure out how to get more customers, this book is for you!

These 11 chapters can be an invaluable guide for getting more (and BETTER) customers. Buying Customers is about "profit per customer". Bradley will show you how to turn Happy Customers into Raving Fans. This is a must read.The author teaches how to segment your customers so they become your biggest asset. Brad takes you step by step on how to build and grow a great business.Don't think that you can only use this book if you are an entrepreneur, business owner or marketing professional, "Buying Customers" can be used in many areas such as hiring employees. It is all about how you want to define customers. If you switch the word customer with any other you will find insights and inspiration that will turn any operation into a `results-driven' process.This book helps in both areas while additionally providing assistance in a plethora of areas.1. The Five Ways to Profit2. Allowable Acquisition Costs3. Conversion Rates4. What is Lifetime Value?5. The Principles of Lifetime Value?6. Ways to Boost Lifetime Value7. Getting Their Attention8. Building Your Team9. Strategies for Lead Generation10. Buying Customers ConclusionIt's not enough to spend money to get your "brand" out. It is important to bring customers to the door, but how do you keep them coming back?"Buying Customers" shows you how to change the way you view your business. Bringing in new customers and looking at the profits per sale sounds good. Keeping those customers coming back over and over is even better. Bradley will show you how to turn these ideas into strategies and a better way of doing business.

Marketing isn't rocket science. It's over-thought and over-taught. Most of the books you'll read on marketing are all about the trends and the latest ideas that will be yesterday's trends and ideas in short order.Brad's book transcends that by digging down to the rock-bottom basics of any marketing strategy--maximizing the return on investment. This book is easily read, and it's an easy reference when you want to go back and pick out a strategy or two to increase your lifetime value or decrease your acquisition cost.The book lives by its own standards. With a little effort, my clients could literally track the $ impact this book has on their marketing.

Being in the restaurant business for almost 8 years, this book is an awakening for us as we have never know how priceless the value of customers. So many customers that have visited, dine, praised and become our loyal customer, but we have never really valued them. Thank God that we have thrived so far due to lack of competition other wise we would have been out of business long time.After reading this book, we start changing the whole approach to our customers, make our managers and waiter apply the whole concept which are taught in the book. Moreover, this book also contain gold mine of business chassis that every business owner should know.Furthermore, this book gives the concept how to fulfill our customer expectations not only by meeting it, but bringing further by exceeding it, amazing the customer then finally delighting them so our business will have a very long lifetime value and become raving fans.Don't miss this book!!

I only got a short way into this book and was not following it very well. Practically put me to sleep a couple of times.I am a pretty smart cookie, but maybe I am not cut out to understand this subject... idk

Brad Sugars reveals or more to the point reveals the obvious (that business' have missed) which is the true science of creating ROI in any business. It shows what to focus on, the true value of customers and how to make your marketing dollars come back to the business many times through actual sales. It highlights that your clients are your main and best asset to business longevity. It is a must read for those that have been cloisted in their business for to long.

Brad Sugars did another brilliant job of making the complex seem simple in this easy to read practical book. Buying Customers...following this idea just makes sense. If you have your headspace in buying customers instead of getting your name out there you will see how using these ideas can grow your business and investing in buying customers. I really enjoyed the read. I have read all of Brad's books a few times now and this one just keeps it simple so we can succeed.

Very good read

I thought this book was going to be better than the cover suggested. There are some points that can help you if you are new in business, but with a few years behind you, there are other books in the field I would purchase had I of known.

This was a bit of a disappointment for me, having seen Facebook ads and videos of conferences about this guy; I had big expectations... in reality I found the message of the book was relayed in the first couple of chapters, the rest of the book then just went on to keep repeating itself. I've rated the book based on value for money. Unfortunately I've found that there are much better business books available. I'll probably never pick this one up again.

Brad's books continue to hammer home business messages in a clear, entertaining and educational manner. Just buy the book you won't regret it - provided you read it!

Thanks, Brad. Great lessons to apply.

Prático e simples.