SEO For Dummies (For Dummies (Computer/Tech))

This was a replacement book for one stolen unfortunately. But the book is a great refresher for those who need a huge overall summary of Google ranking and web design tips. It is not a step by step instruction book. You have to already have knowledge of html or web design skills. For me it was great to refer back to for reminders and general whatnot for my freelance work.

GREAT book! Unlike so many books on SEO, this one is NOT full of author self-promotion or marketing hype. The author gives you both a broad -- and deep -- overview of the topic [No, you don't have to be an HTML expert (Which is hardly difficult to understand, anyway)]. The author has over 30 years' experience in IT/e-commerce. Clear, well-organized, and very reader-friendly! Want proof? It's now in its SEVENTH edition. A++++++++++++++++++++

Great book

The book was a little damaged.

So Much great info in this book, and great personal library reference to have on hand to.. Big Thumbs up..

Good book overall, for someone who has no idea of SEO. I have some limited knowlege, so about 1/3 of the book was a little useless to me. That said some great foundational nuggets. Challenge is, in 2024/2025 SEO has massively changed (LLMs, AI), so highly recommend the book for basline understandings of the environment, but may not be super up to date.

Great book lots of useful information that helps you understand and use SEO

This is well-written and easy to read and understand, but the information is out of date by 3 to 5 years. SEO is an area that is changing rapidly, particularly with AI and the expansion of programmatic advertising, so it is important to understand the current trends. I'd advise considering a more current source of information or waiting for the author to do an update.

Many usefull stuff in this book.It really helped in a student project I know

I am reading it. Well explained. Good details.

I wanted to level up my marketing and SEO knowledge and this has been a god send. I get some impressed looks from some of my colleagues as they all have academic marketing knowledge and I only have experience. Well worth the price and I’m already seeing some good results from things I’ve learned

Very concise in all concerned parts of the book. Felt like it's assists when one needs to clarify a question or situation,

This book explains how SEO used to work rather than how it works today. While it covers basic concepts like crawling, indexing, and site structure reasonably well, a large portion focuses on tactics that are no longer relevant — keyword density, manual meta optimisation, directory submissions, PageRank mechanics, and old-style link building. There’s little to no coverage of modern SEO realities such as AI-driven search results, zero-click searches, entity-based ranking, CMS-led site management, or current local search behaviour. Worth skimming for terminology and background only. Not suitable as a practical SEO or web development guide in 2025.