Branding: Brand Identity, Brand Strategy & Brand Development

I usually finish just about any book that I start on, but it was clear from the start that this one needed to spend more time being edited and bringing actual implementation of what it was pitching into play. The first glaring example of this for me was on building brand personality. In between explaining how important picking and maintaining one of a handful of types of brand identity was, the author listed five and explained them in the absolute most basic way possible, between two or three sentences, and never brought them into play again. If you're considering this book, I would advise you to look towards a more fleshed-out alternative, or literally just a wikipedia article since you'd get more meat there. Also, the back cover alone tells me the editor, if there was one, was more than willing to overlook basics of proofreading.

This book is short yet it is packed with effective and practical information in different stages of brand building, brand development, and brand management. This is a must-read book for all marketers and brand specialists.

I noted many great points throughout the book. I liked the specifics in strategy and tactics. I wished their was more in social, online, and guerrilla tactics/examples. Because of their unique mediums there are varying ideas they could expressed. The book is best for people seeking a condensed exposure to overall elements in relation to branding.

The package arrive early to my office at Jakarta City .....great jobs..... About the i see it as usual book of brand...the conten has no image or photo for visual sample....this is full text book. the content ordinary. light explanation.

Branding for dummies!! Loved it! VERY EASY TO UNDERSTAND!

l really how the author laid out the book. It was incredibly informative and very easy to read and understand, especially since he used examples! I am currently in the process of a complete brand overhaul and this book truly made it a smooth transition. Thank you!

This is perfect for beginner and reinventing entrepreneurs. This gives key nuggets to write down and keep. Branding will make or break your business. This book gives clear insite.

This book is great for someone that is new to branding. It gives you all the necessary information you need to understand the basic concepts of what you need to implement for your business. Would recommend it.

Enjoyed reading this....ideal for new businesses. Good template to work from. Relevant and realistic. Easy to recommend. .....These last words are simply to fill the daft required word count imposed by amazon...