DJ Steve Aoki Kid Millionaire started The Dim Mak Collection in 2006 as a highly exclusive apparel brand for those who live life 'outside the box', demand originality, and love everything fresh. Even the name, Dim Mak, rocks. It means 'death touch' and was inspired by martial arts legend, Bruce Lee. Dim Mak is popular amongst celebrities such as Lindsay Lohan, DJ AM, and nightlife socialites because it's rare.
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