International Marketing

This product was labelled as a hardcover. However, it is a looseleaf which required me to go buy a binder for it and this has no resale value. Very disappointed.

This is a great international marketing textbook that has many real world examples, and makes the reading very interesting. There is a lot I learned form this text book. The book also has an online features that has quizzes and exercises that help a lot with learning the material, but the online portion cost extra.

As described

Good book, great info

Purchased book for my online masters course. Its ok. Must purchase a binder since its loose-leaf like notebook paper. Strange they thought this was the best economical way to produce the book, but no complaints. It served its purpose and its a great marketing book.

This is exactly what I needed. The book is in great condition and there is not any damage. I also like that it is loose leaf so I can remove and add pages as necessary to decrease the weight of my back pack.

This textbook is too wordy. The textbook doesn't go very detailed but takes 12 pages to explain something that could have been done in 2 pages.

Extremely expensive text book, definitely not worth purchasing if your professor does not give assignments. If you have library access I'd use it there.