---
product_id: 11827349
title: "Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action"
brand: "rich horwath"
price: "474 DH"
currency: MAD
in_stock: true
reviews_count: 8
url: https://www.desertcart.ma/products/11827349-deep-dive-the-proven-method-for-building-strategy-focusing-your
store_origin: MA
region: Morocco
---

# Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action

**Brand:** rich horwath
**Price:** 474 DH
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action by rich horwath
- **How much does it cost?** 474 DH with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ma](https://www.desertcart.ma/products/11827349-deep-dive-the-proven-method-for-building-strategy-focusing-your)

## Best For

- rich horwath enthusiasts

## Why This Product

- Trusted rich horwath brand quality
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## Description

Full description not available

## Images

![Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action - Image 1](https://m.media-amazon.com/images/I/71ZHwKTbh7L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Diving for Insight
*by M***L on January 11, 2010*

Having worked with management in different industries in various parts of the country it has become apartent to me that strategic thinking occurs significantly less than I first thought. Business leaders over the past couple of years seem to be very short term thinkers. While times were good it was easy to cover up bad decisions but now that revenues are down it is very obvious that their acumen was overestimated. I was some what surprread in Rich Horwath's book that 85% of executive leadership spends less than an hour a month discussing strategy, what are they doing the rest of the month? I believe all leaders can use further development in the strategic thinking arena to keep their skills sharp and to enhance their companies performance. Rich Horwath offers in his latest book, "Deep Dive", a plunge into waters of business creativity, and the unseen jewels that reside beneath the surface.Complacency has caused more damage in corporate America than foreign competition. New strategies and ways of thinking are how we can turn things around. During an economic downturn, when all of your instinct tells you to hold onto your business model at all costs, this is the precise moment when new strategies are needed the most. What "Deep Dive" does is to identify how to maximize the productivity of a brain storming sessions and eliminate any unnecessary risk when implementing a new strategy.Several great strategic thinking concepts and methods are introduced in "Deep Dive" and are summarized at the end of each chapter. These examples given through out the book can be utilized across any organization in any functional area. Tools such as the OODA Loop and Contextual Radar methods reveal the context in which particular ideas need to flourish. Rich drives home the fundamentals of his program, stating and restating his three central strategic points, `Acumen, Allocation, Action', which form the outline of his chapters.Rich Horwath has created a wonderful compilation of methods for businesses that make strategic thinking more clear in this complex global marketplace we live in. He provides a complete list of references given where readers can find further information on the particular methods that suit them or their company best. What "Deep Dive" provides is a sense of focus on the importance of constantly shifting the way a business rides the rough and tumble waters of our economic reality."Deep Dive" is about being objective and not just following the school of fish swimming along the surface. Leaders looking to delve down below the surface and open their eyes to see what is going on around them will be justly rewarded.

### ⭐⭐⭐⭐ Quick Read and Great Insight
*by F***N on January 17, 2017*

As a manager or leader you can never rely on a single source to drive your strategic design. Therefore this book provides more insight in to the strategic process. I enjoyed it.

### ⭐⭐⭐⭐⭐ Good principles for advertising research and execution
*by C***R on September 10, 2012*

Dense, digestable, clear. A quick read for the depth of material. Obviously based on clarity gained from years of experience.In the advertising program where I teach, we do a strategic kind of advertising, which means that no design or word in the final advertising execution is random; it all supports the "single most important thought" or "SMIT." That SMIT is arrived at through research, but more importantly, through thinking.This book has already helped provide me with a better framework for strategy theory, so I can share with students more clearly.This is important because when you're about to navigate uncharted territory, you can't depend on experience alone. You have to create a theory of something you've never experienced. Creativity is this way, by definition. And even though innovation implies risk, good thinking and research can help us hedge our bets tremendously.The cons: Analogies could be better (they sometimes break down kind of quickly), but if you understand the material, you can come up with better ones on your own. In the end, they were still helpful in making the concepts understandable.Note: I noticed someone gave this book 3 stars. After reading the 3-star review, I can only guess that that person must have speed-read the book (only getting the main conclusions, which doesn't always help you understand what you're reading) or already understands most of the concepts. I think most of the rest of us will get a lot out of this book.

## Frequently Bought Together

- Deep Dive: The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action
- Strategic: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence
- Elevate: The Three Disciplines of Advanced Strategic Thinking

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*Product available on Desertcart Morocco*
*Store origin: MA*
*Last updated: 2026-03-12*