The Brand That Changed Beef: How Certified Angus Beef Brand Became a Worldwide Icon of Quality: A Company Biography Hardcover – January 1, 2010

Gave me everything that I was searching for.

This is a great story regarding the history and goals of the Angus Beef Association. The work and dedication of the founders and members is truly impressive. I highly recommend this book to all marketers because it is an outstanding telling of how a brand was built.