HATOLDLIY Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz, Black, (100104033)

This purple shampoo is phenomenal. It’s so potent it will leave your hands slightly stained, and I usually dilute it with a little of my regular shampoo to keep my ice blonde hair the exact shade I want. Smells good and you only need a little to go a long way!

Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

I've used plenty of purple shampoo in my life and this is genuinely my favorite I've ever found. My sister recommended it because she uses it for her hair clients. I've only used it once so far and my hair felt absolutely amazing. Not only does it take the brass tones out of my hair, but it nourishes it at the same time. The purple is so strong it stained my finger nails but that's how I knew it was doingvits job. This stuff is amazing. I'm buying the giant tub next time!!!

This purple shampoo stripped all the yellow and brassy undertones out. Works great. Just don't leave on too long.

I'm in the process of growing out my white/grey hair. I've had to have my medium brown hair bleached and toned because I could not live with the severe demarcation. The transition to white hair is not easy- and Fudge has helped a lot because this shampoo tones down the yellow from the bleaching, I only leave on 5 minutes because other reviewers that said it can turn your hair purple if left on too long- it's a strong formula. It does wash out though so not a permanent color. It is somewhat drying so I rotate it with another purple shampoo by Oribe but Fudge works much better and is less expensive.

Did exactly what it said took the brass tones out of my hair without drying my hair out

This product is the best for removing yellow tones! It will not do anything if it is slightly darker/orangy- but bleach blondes, it is the best there is! Need to be careful massaging evenly and familiarize yourself how long your hair needs, cause too long WILL turn it purple. Try 30 seconds at a time to begin with, while keep massaging it evenly. Then if you know your hair can take it, a couple of minutes.Yes your hair will fee dry after, so do not use every wash, I use it once a week and it absolutely fine. I use a conditioning treatment the shower after I use this to keep moisturize in. Conditioner always! If not your hair will feel like a rope.

This is hands down the best purple shampoo ever. I’ve been a blonde my entire life and this is the most pigmented purple shampoo on the market. It’s PURPLE. Like VERY purple. But that’s why it’s amazing because you don’t need a lot so it lasts a long time. I also love the smell but some people might find it strong.