How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

This book takes you on a marketing journey that challenges the old school thoughts on marketing while providing the reader with great insights about consumer buying behaviour and the phenomenons that impact the buying behaviour and pattern, must read!

Most CEOs , Sales Heads , Marketing Heads , Servicing Heads & All C suite guys of FORTUNE 500 companies & top startups do not understand even 1 % of the science of marketing . Sure they think they do by reading outdated books like Marketing Management by Kotler .They think marketing is so easy a 10 minute video on YouTube is enough to earn them a PhD . These professionals will go the way of the dodo soon . Here are just 3 things you ll learn in this fantastic book1 ) There is NO such thing as brand loyalty . It is as much fiction as James Bond2 ) There is no point targetting a small market . You ll get so small you ll become invisible if you do3 ) If you are not mentally available you are unviableBuying this book by Byron Sharp could be your Sharpest decision yet

Both this and the first book in this series helped me realize a lot of the errors in the modern "digital marketing" business that are leading to both SMB and large enterprises to lose massive amounts of money chasing bad marketing ideas down bad roads.This is a quick and easy read and is worth 100s of most of the other marketing dreck out there.

Llegó en el tiempo esperado y completamente sellado.

Thanks to Byron Sharp and his team, marketing science has finally arrived! A bit expensive to buy from Brazil, but it is worth every penny! Strongly recommend it!

Good read in general but not as good.as.vol 1. Has too many concepts / ideas given for granted with no proof. Has a significant amount of editorial poofs... erroneous references and grammatical errors.

Not very convinced, also i found it ti heavy to read so took me ages.also too much repetition vs rhe very first version