Value Proposition Design: How to Create Products and Services Customers Want

Excellent ReadBeautifully explains the mechanics and the tools offered in the book are greatDesign Thinking - how to effective think and create value proposition.."To create value for the business, you need to create value for the customers. To sustainably create value for your customer, you need to create value for your business"..CanvasDesignTestEvolveInvent and Improve value proposition

This book is for every passionate enthusiast who is serious on creating own products and ventures. Amazing flow of information in easy to understand steps. Packs in huge experential knowledge & value. Certainly recommend to students of all ages!

A circle, A square and a rectangle sets everything rolling for an amazing and fun ride to a base of clarity. - A circle to focus on the jobs, pains and gains of your customer segment- A square to refine your offerings for the above- A rectangle to align your Value Proposition with a business modelMust-read and must-use.A breezy and engaging visual read with profound revelations once you are hooked.Cheers!Manoj

A very good guideline for company’s who create great product and require to create and communicate the value proposition

excellent book, must have for entrepreneurs, loved the graphical explaination of information

Nicely crafted book, the examples gives great understanding of the value proposition.Received book in good condition. Genuine Book. Good Print. Good Page Quality. Delivered in Good Condition.

This is a fantastic book! Very colourful, vibrant designs, beautifully explained (coupled with goodies online) and easy to read paragraphs. I would love to keep this book as a tool rather than just a book.

Book is good, but the concept is over extended. Not as good as business model canvas. You will see topics to be stretched, just to fill the book.

Good quality and interesting content

So many people get caught up on things that don't matter to a start-up like ad-spend and forget that the product itself needs to be desirable by clearly solving a problem in a way that fits directly into the customer's daily life. Before you learn anything else about marketing, learn about how to develop products and services people actually want. Practice the process. This book will help you do that.

Un gran libro con una didacta inmejorable para entender el concepto de propuesta de valor

Usato per studi del figlio

A obra vai direto ao ponto de maneira bastante didática. Seu conteúdo é apresentado equilibrando muito bem a escrita com as ilustrações. E, no final de tudo, serve como uma guia prático que pode ser utilizado no dia-a-dia, apoiando as dinâmicas propostas pela metodologia.