Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2026 Marketing - Social Media, SEO, & Online Ads Books)

I am reading many books about Digital Marketing and SEO because I am doing a tough research. I have been doing this for 10 years. Jason is right about not trusting Google's AI and representatives to manage your Ads Account. What I disliked the most? There are some broken links in the book and the author invites very much the readers to write him asking questions but he does not reply. I find it very unrespectful and a waste of time for us.

Great product, fast delivery. Very happy!

Google Ads Workbook is a clear, practical guide to wisely using Google for advertising your business. In this information-packed workbook, Jason McDonald provides links to hands-on worksheets, example ads, free internet tools, and instructional videos from many different sources. He explains the overwhelming world of Google Ads in simple terms, with reassuring humor and lots of examples. His premise is that Google is a business, on the lookout for profit, so sometimes the advice it gives Google Ads users is what’s best for Google, and not what’s best for them. In this confusing new world of advertising, McDonald arms us with the knowledge we need to have more control, spend less and get better results. He starts with a gentle orientation to the overall world of internet advertising: How does Google determine the cost of your ad? How does it end up in front of the right people? Is getting the most clicks always desirable? Then we’re into the detailed, nitty-gritty of setting up an ad campaign on Google Ads. It’s one thing to teach us the difference between the search network and the display network, another thing entirely to take us straight into the program and show us what to click on to control which we use (and pay for). McDonald walks us through with detailed step-by-step instructions, along with highlighted screenshots and spreadsheets he teaches us to read. I love the worksheets, the free tools, the variety of videos. But most of all I love the navigational help. Google Ads is a vast, multilayered program, bound to be frustrating at times. But McDonald’s workbook is like having an expert right beside you as you try to input all the smart choices his worksheets have helped you decide on. This useful and easy-to-read book also includes chapters on shopping campaigns, YouTube and metrics. Highly recommended!

Whether you’re a newbie just starting out with Google Ads, or you’re a pro who has worked with Google Ads for years, this book will take your Google Ad skills and knowledge to another level. Jason has an easy-to-read writing style that makes it easy understand the intricacies involved with setting up and running effective Google Ad campaigns. This book is full of tips and wisdom Jason has accumulated over the years with links to even more information organized throughout the book. In my opinion, this book is in the top three books I’ve read on Googles Ads so far.

Excellent Book !!! clearly states exact procedure for performing each task.Full of resources which are readily available to kick start your journey towards being AdWord professional. So many PRACTICAL ASPECTS mentioned and discussed in too much detail. I'd also like to to mention that it really caters the need of a mentor especially when you are new to Ad words and Digital marketing. Super, easy to understand language and honest approach without flattering Google people.... This is the very first book i have of Jason McDonald however I have become big fan of him now and would like to have all his books in my library.