COLORCHARM Permanent Cream Hair Dye | Ash Blonde Hair Color | Pearlescent, Milk Tea, Smokey Cool Tones | 100% Gray Coverage | Vegan, Free of Phthalates & Parabens | 2 oz.

As a professional hairstylist, I’ve worked with a wide range of color lines, and Wella Color Charm remains a staple in my back bar. Its liquid formula is easy to mix, spreads evenly, and provides consistently vibrant, true-to-tone results. Whether I’m refreshing a client’s blonde, canceling out brassiness, or doing a full gray coverage transformation, Color Charm delivers every time.The toners—especially T18, T14, and T11—are unmatched when it comes to achieving clean, cool blondes, and the permanent shades hold up beautifully between appointments. I also appreciate the predictable lift and the way the color fades true to tone over time.For pros and DIYers alike, this line is a workhorse—affordable, reliable, and incredibly effective when used with a stylist’s eye and prescription. Highly recommend for anyone who values salon-quality results at an approachable price point.

This is a great product. It is one of the few color/bleach products I have used that did NOT dry out my hair. And the color is pretty cool as well. T

I wanted to like this brand. People rave about it. The coverage was great (handled my grays), the color was as expected. However.... the smell was intense and i thought it was very harsh. I'd do it again, but why are they still using amonia??

Worked great and so much more cost efficient to do my own coloring at home. Hopefully it won’t fade as fast as box color dye.

Love the coverage I had a combination of gray and blond outgrowth that had turned orange it covered all of it and neutralized the colors

Mix one part color with 2 part 20 vol developer. Let sit on roots 20 minutes and pull to ends last 15(for color refresh if needed) wear gloves and protect items from mixture. Will stain just about anything once mixed.

I’ve used Wella Colorcharm for many years. They changed the formula and it’s not the same. It doesn’t mix well. Very clumpy. Coverage was poor. I’ll go back and look for the liquid formula and avoid the gel.

Did'nt last long on my hairColor is good and left my hair feeling soft.Easy to use and no bad smells.