Cake Beauty Gel-to-Foam Curl Styler, The Curl Friend – High Hold & Definition - Frizz Protection- Infused with Coconut Oil & Shea Butter - For Curly Hair- 6.8 fl oz./ 200 mL

My daughter's hair is coily and very thick! This product works really well on her hair helping with frizz and overall control. It does not weigh her hair down or leave any residue which I mostly love about this product. She likes the smell and tells me how soft her hair feels after applying! So far each time we have used this product, it holds her hair for 2-3 days.

This product could do no wrong!!! It smells great, but not overly strong. It has amazing hold and provides a perfect cast that softens up perfectly when you scrunch it out. I’ve been working on figuring out my curl routine for over a year now and this is the first product that has consistently never let me down. It’s a staple in my routine when I want my hair to look its best. My hair is somewhere between a 2B and 3A depending on how it wants to behave (I stg it’s different every other week)

Works well on my fine, wavy/curly hair without weighing them down. The foam makes it easy to distribute evenly. Took a star away for not smelling like cake

It smells so good I want to eat it 😭 also works great on my hair. Really great foam, makes my hair look amazing!!! Not too sticky at all, doesn't leave that crunchy feel. It's not a super strong gel hold, but I don't want that, I like looking a bit floofy. Highly recommend.

This smells deliciously like lemon merguine!! LOVE the smell. Perhaps I’m not using enough but it doesn’t hold my curls for the day. My hair will look great but my mid afternoon, my (natural) curls/waves has fallen out and I’m left with loose waves. Doesn’t leave my hair greasy or too crunchy/hard. I have medium/long hair and use 2-3 pumps on my whole hair and it still isn’t holding. Perhaps it’s user error. Try and see if it works for you but I’m still trying to figure it out after a month.

So I wasn't much a fan of mousse, I was into gel for the crunch but my curls would feel heavy.. so I went on and tried this and omg I love the texture the hold and definitely the smell.. I fell in love with this and so did my curl.. I love the pump on it the silkiness on the texture it did not feel greasy at all and holds my curls pretty well .. I'm very happy with it 🥰 gives me the volume I want and holds my curls beautifully

I purchased this because a creator on TikTok recommended it, and I've purchased other products from this brand. Honestly I wasn't a fan of the curl jelly or curl cream at first, but I've since changed my mind. I think this is supposed to be a "dupe" for the Verb foam gel, but Cake Beauty's is so much better and affordable. First, I wasn't a fan of the scent from the other products which is why i held off on buying this, but it actually smells good, not too strong or bad at all. Second, the hold is really good, especially if it's paired with other products (curl cream, and light hold jelly). Third, it foams well, and its lightweight, not watery at all. Even though it isn't watery, I actually have to scrunch out water from my hair before applying. And lastly, my curls are defined and last all day. This is also a good product for next day refresh!

This stuff is great. Works well and smells delicious!