Social Media Marketing Workbook: How to Use Social Media for Business (2025 Marketing - Social Media, SEO, & Online Ads Books) Paperback – December 17, 2024

As an experienced communications professional with little hands on experience with Social Media, I needed to survey the Social Media landscape to understand the different platforms and channels, which ones might best suit particular marketing and communications objectives and how to set up and execute campaigns. The Social Media Marketing Workbook not only provides a great helicopter view of the topic but provides practical tools to get under way. Clear, written with a light touch but always knowledgeable and practical. A great addition to my buiness library.

I had heard about this book and finally decided to purchase it. It was everything and more I needed it to be. The book has been an incredible tool and I can’t think Mr. McDonald enough for all the wise insight I gained from reading this book.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform.Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page.The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs.All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

Let me start by saying that I have never used Instagram, Snapchat, Pinterest, etc.; I have strictly been a Facebook user. Being ‘old school’ and still referring to # as a pound sign and not a hashtag, this book was very intriguing and insightful to me. I love to learn, and this book is invaluable.I have had small business endeavors in the past. I only used a website that I created to market my products or services. I wish I had this book then, but will make use of it now.This workbook is mainly geared towards small businesses and entrepreneurs, but is useful for many other business formats. It helps to understand the social media craze and why/how to get in on this free form of advertising and marketing.The table of contents is set up so that you can easily find the platform you want to start with or use, i.e. Content Marketing, Facebook, LinkedIn, Twitter, Instagram and YouTube, to name a few. The author also makes himself available via email to answer student questions and requests feedback for updates to future editions. If you register your book with the link provided, the author also offers other ‘free’ tools, including a .pdf version of the workbook. This is useful to access the many hyperlinks throughout the book.The author discusses the social media formats at great length, includes links, screenshots and details what is successful, and what may not be. He offers great insight into tools that will help promote or expand your business. Many of these, I had never thought of before.The book is straightforward and easy to follow, a lot of step-by-step. A great resource for anyone starting their own business, or looking to expand their market via social media sites. I have thoroughly enjoyed perusing through this workbook. It is very lengthy and I will continue to refer to it. I see it as a helpful tool if hiring marketing personnel, as well.

most of the book boils down to two concepts; practice and look at other successful people. all in all a generic self help book with basics and generalizations but no real knowledge deeper than surface level. my class required for my degree is using this as the text and I am disappointed.