StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story

This was a required book for a narrative marketing class I took. We were required to do all the steps as a project. Having read the book and completed the StoryBranding 2.0 process from beginning-to-end I can say the following:1) It is internally coherent without being overloaded with jargon.2) It is externally relevant because many well-known companies lack a Unique Value Proposition (UVP) (the goal of Signorelli's process is to identify the UVP that will resonate with the brand's current and prospective customers).3) It has a timeless aspect to it. Although narrative marketing and storytelling can ebb and flow in terms of marketing best-practice trends, the ideas in the book will still be relevant as long as people have a choice in which brands to buy from.4) The book teaches process more than merely knowledge/information.5) The process does not replace other marketing concerns (e.g., SEO optimization, KPI's, visual strategy), but it can complement and even drive these other concerns.6) The book is a guide that is a foot wide and a mile deep. You are not getting a 'Top 10' list of how to use story. You are not getting a smattering of advice that you can get from dozens of content-marketing blogs. You are getting an actionable guide on how to look at a company inside and out with the goal of creating an authentic, unique message that resonates.7) I was happy with the balance of the writing—the author explained what he needed to without being long-winded.In summary, the book is practical and delivers on its subtitle, "Creating Stand-out Brands Through The Power of Story".

The contents can't be applied to each person's businesses directly. But, knowing this kind of idea will be important.

Excellent the product, the delivery was fast!!!

There are spelling and/or grammatic errors like at least every 5 pages.. How did this ever get published?? I'm wondering if I even got a legit copy..

I liked the casual, friendly and "from experience" writing style of this book. It made the book easy and enjoyable to read. I laughed out loud a couple of times. I bought the book because I thought it was going to focus more on the mechanics of storytelling. It does not. The book is focused on Story Branding - which makes sense, given the title. My mistake for making assumptions. That said, if you want to understand what story branding is and the process and mechanics of developing a story brand, this is a very good book. It is clear, easy to follow, compelling and accessible. I'm a senior marketing consultant, so for me it was familiar territory. I'm already a story branding convert. I certainly enjoyed the book, learned a few things and have been inspired to continue even deeper down the story branding rabbit hole. I think a business owner looking to get their head around the idea of story branding will be well served by this book. I think the same goes for marketing students, who want to move beyond what they learn in school about consumer products marketing.