Headline: Memoir of a Media CEO Paperback – 5 April 2024

Anandabazar Patrika holds a significant place in the daily routine of Bengalis.The book, Headline: Memoir of a Media CEO by D.D. Purkayastha, the Managing Director and CEO of ABP Group is on his journey as a media CEO.The narrative delves into his early life, where he began his career as an accountant to support his family, and his subsequent rise to becoming the CEO, serving as a profound source of inspiration.He generously shares his extensive industry experience, strategic decision-making process, insights into the evolving media landscape, and the traits of effective leadership. He also provides valuable commentary on the intertwining growth of digital technologies and consumer demands, offering a forward-looking perspective.Furthermore, he shares his personal life, illustrating the unwavering support of his wife and his role as a father. The inclusion of pictures in the book enriches the narrative, adding a visual dimension to the story.I like that he has discussed complex concepts in an accessible and straightforward manner. I appreciate how he imparts valuable lessons for aspiring young professionals, making this memoir an enriching read.

As bengalis 'Anandabazaar Patrika' ( newpaper)  is a household name for many years. It is known to all. I think it is the top most selling newspaper alongside 'Bartaman'.Anandabazaar Patrika is one of our household essentials for many years too. Till date my father reads it daily without fail in the morning.So to know more about its CEO and the media industry's behind the scene working process feels a lot exciting!!  D. D. Purkayastha is a veteran in the media industry, where he spent more than four decades.This memoir is about him being a boy from a remote Indian town who climbs to the pinnacle of a glamorous media corporation.Here he has shared his personal experiences and the media world, presenting to us the unseen backstage of this fascinating industry, a place shrouded in mystery for most.It shares smoothly about the dynamics of the media industry, discussing about the cruciality of transparency, ethics, and the importance of persistence.This story not only offers a glimpse into the media's inner workings but also serves as an inspiration for those who dare to dream! It’s an inspiring journey that fills any middle-class Indian child with hope and confidence to aim high.Truly can we not achieve amazing things with determination and integrity?

Headline: Memoir of a Media CEO by D.D. Purkayastha charts his journey from a modest start as an accountant to the CEO of ABP Group. The memoir offers a behind-the-scenes look at the challenges of leading a major media house, highlighting his strategic decision-making, leadership style, and the industry's shift from traditional to digital platforms.Purkayastha's straightforward writing and personal anecdotes make this memoir engaging and accessible. The book is rich with insights into leadership, adaptability, and ethical considerations in the media industry. It's a valuable read for anyone interested in the dynamics of media or aspiring to climb the corporate ladder.Headline is more than just a memoir; it's a guide to navigating the complexities of the media industry with integrity and vision. D.D. Purkayastha's story is not only inspiring but also instructive, offering lessons in leadership and innovation that resonate well beyond the media world.

I recently finished reading ‘Headline’ by D.D. Purkayastha and it was truly an enlightening experience. The memoir delves into the author's journey in the media industry, offering a unique perspective on the behind-the-scenes workings of this dynamic field. D.D. Purkayastha's narrative takes us from his humble beginnings in a middle-class Indian family to his remarkable climb up the corporate ladder, offering a wealth of wisdom and inspiration along the way.One of the most compelling aspects of the memoir is the author's candid and straightforward storytelling style. He provides fascinating insights into the inner workings of the media industry, particularly during the challenging times of the COVID-19 pandemic. Additionally, he shares touching anecdotes about how his family provided unwavering support and motivation during pivotal moments in his career. He beautifully articulates the significance of family bonds and how they have shaped his journey.What sets this memoir apart is the author's simple and engaging writing style, which makes his experiences highly relatable to readers. From his early childhood to the complexities of married life and the trajectory of his career, Purkayastha gracefully navigates through numerous challenges, offering valuable life lessons along the way. The inclusion of personal photographs further enriches the narrative, providing readers with a deeper connection to the author's journey.In all, Headline is a truly captivating and enlightening read that I highly recommend to anyone seeking an intimate glimpse of life in the media industry.

This book offers invaluable insights into the challenges and realities of the media industry, particularly through the journey of D.D. Purkayastha, Managing Director and CEO of ABP. It details his career, from introducing colored newspapers to launching news television, highlighting major industry milestones. The author thoroughly explores editorial operations, advertising strategies, and the evolution of both print and television media. The book also examines ABP’s expansion into diverse ventures, reflecting its adaptability and growth. Overall, it’s an essential read for anyone interested in media dynamics and industry strategies.