BW2+ Extra Strength Powder Lightener

I was blond to begin with. I colored my hair pink and then red. I wanted to be blonde again with no red. This product did an admirable job of getting me 90% there. Get the tub, unless you have really short hair, and don’t forget the #20 developer. I used 3 scoops (3 oz) of powdered bleach and 6 scoops (6 oz) of developer. I already had a bowl, applicator brush, mixing tool, gloves, coloring comb, plastic clips, shower cap, and cape. If you don’t have these things then you may want to get them because this is not an all-in-one kit. The scoop is in the tub. The powder mixes easily and completely with the developer leaving no chunks. The mixture was thick and creamy, not thin and drippy. Pros and cons: It stayed in place on my head; however, I needed to use more than anticipated. I wanted to get the red out of my hair. I’d already tried hair color remover (twice) and clarifying shampoo (thrice) with zero results. Bleaching was the final option. And it worked as can be seen from my before (red) and after (strawberry blonde) photos. I used a deep moisturizing conditioner in the shower and kept it in for 5 minutes before rinsing, and the final rinse was with cold water. I used a generous amount of bonding stay-on-conditioner when I got out of the shower after I towel-dried my hair. As the result, my hair felt soft, not at all like straw, which could have been the result, since I colored it earlier the same day a honey blonde (golden) shade that came out red. The next day, I colored the roots, which bleached out white, a #9.5 medium ash blonde, and the base, which bleached out yellow, a demi-permanent, slightly lighter ash blonde. (The natural color of my roots is white.) The final picture shows the end result with no red. Two weeks later, no red has returned. Bottom line: The bleach is a great product, but it might leave some brassiness behind if you have any red tones. You may not know you have red tones… Just know it isn’t the bleach turning your hair red.

This lifts really well. I keep my hair an icy white/ silver color, and other bleaches took me 3 lifts to get there. This i can do two lifts w/ 20 vol developer before toning and it is not nearly as damaging as the last bleach i bought. Naturally mousy blondish brown.

Best lightener I have used myself. I didn’t have any of the brassy tones I normally get.

Love this works perfectly and no copper look to it as long as you use like a shimmering white shampoo or any kind of purple shampoo that supports that another one is not your mother’s moment

It lifted quite a few shades and mind you, I have very dark brown hair! I'd say it's pretty close to black. My hair is damn near blonde after only 2 rounds of bleaching. The most recent section only has been bleached once and it lifted so much!

I’d say this product works but my hair did get significantly damaged and broke off, I probably wouldn’t use this or any similar product again out of fear but it did strip the red paint from my hair so it does work.

i love this product. i use it to bleach the knots on my wigs for an install and it gets the job done. i also used it to add highlights to an old wig and i loved the results. i use 40 developer with this product and it mixes beautifully. i wash the hair with purple shampoo after because the tones are brassy afterwards.

Remember this is EXTRA strength! Wear gloves and wipe off any excess on your face. IF you’re trying to go blond, this is your product. I like the bucket because it always seems like I need just a tie bit more and with the bucket, it’s not just one bleach out.

Didn’t disappoint, did exact what I needed it to do

First time using this bleach but finally had a positive experience doing some baby lights on a closure. Admittedly maybe the hair was easier to bleach as some just tend to turn brassy no matter how many times you bleach. It’s the first white bleach I’ve tried and I used it with the 20vol clairol bleach and did it twice for the result then toned with some box dyes. I think it would be ideal if it came in bigger packs or the tubs that I commonly see online. Luckily I bought 3 packets but I used them all just on one 2x6 closure. Other than that I’m quite happy with the purchase.

good price and fast delivery.

Excellent bleach!!!! 🌟🌟🌟🌟🌟 Literally the best I’ve tried ever. With the bonder in it, cannot go wrong ! it’s very effective at lifting (even my stubborn reds and oranges and very little to no damage despite leaving it on my hair way too long by accident. If you’re trying to decide which bleach to go with trust me this stuff is gold!!!

Bon produit, il est très efficace.