IT Cosmetics CC+ Cream - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight Up To 24H Wear, All Skin Types

Great product. Lightweight, didn’t settle in fine lines, and great coverage. Also a build able base.

I saw this product on an infomercial but decided to see what Amazon reviewers had to say about it. I am so surprised by any negative review. I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway. SO glad I did! Now mind you, my daughter works for Sephora - so I have plenty to compare it to. Also I read a Wall Street Journal article with the title "What Make-up Is Best For A Woman Over 40" or something like that. The answer - VERY LITTLE. Stay out of the sun, use very good moisturizers, and wear as little make-up as possible. So almost 20 years ago I began my search for a "no make-up" make-up. At the time Erno Lazslo was the only company I could find that had something like what I wanted with their "Tinted Treatment." These days the new thing is the "BB tinted creams." I still use a tiny bottle of Laszlo around my very darkened eye area as well as Laura Mercier's Foundation Primer/Radiance sometimes. I haven't used a base foundation in decades - it just makes me look older. The problem was while these products helped moderately with a moisturizing way to cover the darkness around my eyes, they aren't good to cover anything else on my face as they are too sheer and translucent. That's why I decided I wanted to try It Cosmetics full coverage cream Travel Size in Light." Or as the title says here, "It Cosmetics Your Skin But BetterTM CC Cream". 1) You truly need just a teeny, tiny, tiny bit. And this is from the woman who buys the DEALER size on anything - like Erno Lazslo products that I get on Amazon or Ebay. I am totally resistant to using anything in a tiny quantity. This product TOTALLY covers, and it is SO moisturizing! I have extremely dry skin but you wouldn't know it because I use good hydrating creams and drink gallons of water. 2) I have a lot of problems with sensitivity around my eyes. This product is perfect around the eyes, no issues. 3) In applying it I got some to far under my eye. But because I had a red spot near my nose I just blended it in and tapped a spec more on it and BAM spot gone. Then came the real test. On the left side of my forehead I have a sun spot that looks like a birth mark. Yeah - in my youth I was the one in my northern New York back yard in April using aluminum foil on a double record album cover (children ask your grandparents about what I'm talking about...lol). I put a bit on that spot and after tap, tap, tapping it vanished. But without that caky, thick too-much-foundation look. 3) Considering that I use both the "Your Skin But Better" & the Bye Bye Under Eye---It is true about not going into your creases and wrinkles. The problem with concealers around the eye that I use is due to the creams and then moisturizing concealers - in about ten minutes I have these light lines everywhere. Not to mention mascara smudge. True to what they say on T.V. minimal lines happen and depending on the type of day I'm having often no lines whatsoever. It just fades or maybe absorbs into my skin and about mid-day I need to reapply but only a touch up is necessary if used in conjunction with "It Bye Bye Under Eye." Here's my tip about the under-eye-black smudgies -- with the "It" products, it totally depends on the mascara you're using. Example - when I use a regular Max Factor concealer I could use ten different types of under eye concealers and no matter what I've used - I'd still have the mid-day smudgies. I admit I use expensive mascaras - (my daughter brings me many gifts from Sephora 😉) but not one of them smudged at all with the "It" products. I also use Revlon & L'Oreal mascara as well - haven't with "It" yet but my point is -- I think the complaint about the smudging has more to do with the mascara than this product. 4) Here's another huge deal (for me). End of day, my eyes weren't dried out like the Sahara Desert. It actually not only acts like a sheer light make-up that actually covers, but it feels like I've applied eye cream to my eyes and skin all day long! I LOVE this product and for me it lives up to all the hype. You only need to use such a small bit of it that using the travel size should last you a long time and then it won't seem so horribly expensive. Here's the way I look at it - spend a little on your face --- I'd rather that and cut costs elsewhere. I can live without Starbucks. My face comes first!

I have only used it once. I need full coverage to hide my blemishes. This foundation covers most of my blemishes but I have to apply several layers to fully cover my spots. It takes awhile to dry on my face though.

I get compliments on my skin. The more this makes in the better. I put it on immediately after a hot face wash and it is perfect. I use nothing else. Great on maturing skin, with skins of estrogen loss. It is nourishing and hydrating, without being oily.

As someone who typically prefers a natural, skin-like finish, this product wasn’t the right fit for me. The IT Cosmetics CC+ Cream (Travel Size) delivers significantly higher coverage than a traditional CC cream, to the point where it completely neutralized the natural color in my face. While many may appreciate that level of correction, it felt more like a full-coverage foundation than a color-correcting cream. On a positive note, the formula wears exceptionally well throughout the day. It remains smooth, doesn’t separate, and offers impressive SPF 50 protection. The hydrating ingredients, including hyaluronic acid and peptides, make it comfortable on the skin—even though the finish is fuller than I personally prefer. Overall, it’s a high-performing product, but it leans too heavy and opaque for my needs. Those seeking true full coverage will likely enjoy it, but if you prefer a more natural, lightweight complexion product, this may not be the ideal choice.

This is one of those products I keep going back to. When I found out the shade range expanded, I had to try a new shade which does match better. I live in Northeast FL so it is important I use sunscreen on my sun damaged acne prone mature skin and this is the easiest product because I can apply one product for makeup and sun protection. I do lean a little oily on my nose and chin in the humid summers so it can wear off a little in those areas. At some point, I plan to get some sort of powder but I'll only need a tiny amount. I just love that this does not breakout my face and has good coverage for my blotchy skin.

Love this formula but this particular shade runs darker & oranger than you’d think.

I really like this cc cream. I apply it with my hands and it goes on well. I layer L’Oréal glotion on top and it looks good! The bottle however is tinyyyy, so it won’t last long.