The Profit Recipe: Top Restaurant Trends and How to Use Them to Boost Your Margins

Interesting bullet-point style nuggets of information from the author's experience in establishing a single business; not even close to being a summary of top restaurant trends, as the book title suggests. However, as another reviewer noted, it can all be boiled down to a page, or two. It's otherwise a repetitive (and unabashed) promotion of the software system they developed for the business, which goes by the same name, as if the text was designed to hit a target number of specific keyword placements. At least the book in itself gives an example of how to boost profits and milk the business a little further.

As a business consultant, I am giving out this book to all my clients who are thinking of starting up ANY type of business. I get the words “I want to start up a business in the restaurant industry” said to me every single day by the majority of the people I sit down with. Now, I have this excellent written guide to help them (and me!) filter whether they should go that route or not.In a short, yet very insightful book, Cesar Quintero gives access to eye-opening secrets needed for all food industry entrepreneurs. He begins by saying “the food industry sucks: It sucks time, it sucks energy and it sucks money with very little rewards”; and he shares his mistakes, epiphanies, top trends, and key realities of owning a food business.Some entrepreneurs (and future entrepreneurs) really don't know what it is like to start up a food business—no matter how much research they do—so the success of the enterprise depends largely on following the advice of business owners like Cesar. He rises to this challenge with great skill in this accomplished, atmospheric and thoughtful guide.It is a treat for anyone wanting or thinking of starting up a food business (or any type of business for that matter).

This book goes beyond the restaurant industry and provides actionable tools that can help any business. But as for a brick and mortar establishment - such as a restaurant - transitioning to an efficient way to increase revenues without increasing overhead, as in not needing to open a new location - Just Great!

Loved this book. It's written in a simple, easy to ready format that walks you through what it is like to open and run a successful restaurant business. This is a great read for any entrepreneur but should be a must read for anyone in or wanting to be in the restaurant business. Cesar has his pulse on the restaurant industry and offers great insight on how to make it in this tough business.

This was really a must read. I found this book really helpful. If you are in the food business or just a entrepreneur this book can help you a lot. Its concise and filled with good examples to support the main points. You can also apply the experience and recommendations for a almost any other startup. You have to read it. Its interesting and informative and fun to read.

This dynamic, fun and quick read book should be REQUIRED for food business owners. The Profit Recipe presents a major paradigm shift in the way restaurants can better utilize their assets and target a wider customer base without major investment.

Very short book with some good ideas though, and quite a bit of software promotion.Somewhat overpriced for this content.

Excellent book, real facts and tips!.. I would have avoided a huge loss if had read it before and is also helping me for a new business..Thank you!