Happy ToothHydroxyapatite Toothpaste, Fluoride Free, Natural Whitening for Kids, Toddlers and Adults, SLS Free, Enamel Safe, Dentist Formulated with Clean Ingredients, Vanilla Frosting Flavor, 3.4oz

The kids love this toothpaste and so do I! It works great- no arguing about brushing teeth with the great flavor too!

We’ve been using Happy Tooth for months now (on our 5th order!), and it’s officially a staple in our house. The sweet orange flavor is a game-changer—no more minty complaints or stalling at brush time. Now the kids actually remind me to brush. Who knew?! 😂Even better—our dentist gave it a big thumbs up at our last visit. The ingredients are clean, it’s fluoride-free and hydroxyapatite-based, which makes me feel great about using it with my toddlers AND older kids.The packaging is cute, the flavor is fun, and brushing teeth feels more like a treat than a chore. Total win.Subscribe and don’t think twice—you’ll thank yourself when no one’s whining at bedtime! 🦷✨🍊

Not the strongest flavor so it doesn't leave that fresh feeling but I have been using for this for my 3 year old who has 'brittle" teeth and we have had no cavities or progression of spots. It seems to be effective just not as strong or minty as other flavors. Big sister and I are using as well and teeth feel clean and doesn't affect my sensitive teeth. Pleased with purchase!

My family has been using Happy Tooth toothpaste in combination with calcium bentonite clay for over a year. My husband and I have both suffered from poor dental health in the past (and always used the recommended fluoride toothpastes). We both had our first dental eval/cleaning since switching and we were both given surprising news - no cavities. My entire life I have disliked going to the dentist because in spite of my efforts I always had cavities, sometimes severe. This was the first visit I've had in my life where I was told my teeth looked good and did not need work. My husband as well. My 4yo daughter had some concerning tooth decay (possibly genetic as I had the same) but since switching to the Happy Tooth/bentonite clay routine her teeth are visibly improved. We will see what her dentist says at her next visit but I am optimistic. We have had others comment on our teeth looking whiter since using this toothpaste but I do not know whether that credit is to the bentonite clay or the toothpaste, or both.We have tried the vanilla, the mint brownie, and the regular mint. The adults prefer regular mint, the kids prefer vanilla. The mint brownie is okay but it is chocolate brown and it feels odd to brush your teeth with it, the taste also does not leave my mouth feeling very fresh. The regular mint is great and has a natural minty taste rather than the STRONG mint taste from traditional toothpaste.

I was looking for a toothpaste that didn't have all the extra additives and chemicals that are found in most toothpastes. This one is a good one. Initially, I was hesitant about the price but I'm glad I took a chance to try it. The taste definitely has that vanilla flavor you would associated with the advertised cupcake flavor. Although the taste is far from unpleasant, I worry about getting the full advertised benefit of using this type of toothpaste, especially since you don't get the typical "minty" or "cinnamon-like" effects and breath freshness which are associated with brushing one's teeth. This toothpaste doesn't advertise any whitening effects since the purpose of it to basically remineralize to strengthen teeth and reduce dental sensitivity. While this toothpaste is a little pricey, I am interested to get my dentist's feedback on whether this toothpaste is in fact sustaining tooth strength and ensuring overall cleanliness. Overall, I would probably recommend this toothpaste if you're looking for a chemical- and additive-free toothpaste with minimal preservatives and ingredients.

It has a thicker consistency than any toothpaste I’ve ever seen/used and doesn’t really foam up at all. It has an underwhelming vanilla scent to it and the flavor isn’t really strong. While $12 for one tube isn’t as cheap as I’d like, I’m trying to get the kids to enjoy brushing their teeth and this was the flavor request.

So I love that it’s clean. I enjoy the flavor for my kids knowing it’s safe for them to use. I’ve been using this brand for about three years and so we’ve been through a significant amount of tubes and all of them are very difficult to push product out for my kids. It’s a tough consistency to push through the tube. I’m seeking other options bc this just isn’t working for them finding independence in the process of brushing their teeth. We personally cut the tube and I put the product into a small glass jar they can get paste onto their brush from a small clean little spatula type scooper. It’s an adjustment. However, the customer service is quite impressive and I do love a hard working small company and that is happy tooth.