M: Marketing (IRWIN MARKETING)
Product ID: 565004302
💻Includes McGraw-Hill Connect digital access
📊Adaptive SmartBook® for personalized learning
📚Concise 5th edition marketing principles
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🚀 Elevate your marketing IQ with the ultimate value-packed guide!
M: Marketing (5th edition) by Grewal/Levy delivers a concise yet comprehensive introduction to marketing fundamentals and new influencers. This edition includes access to McGraw-Hill Connect, featuring adaptive SmartBook® technology, interactive assignments, and progress tracking. Ideal for professionals and students seeking a modern, efficient learning experience, this lightly used copy is in excellent condition with minimal wear.
| Customer Reviews | 4.3 out of 5 stars 228 Reviews |
T**I
Amazon Textbook Rentals are AWESOME, and this book was pretty good
This was my first textbook rental and it was mind boggling because it was a fraction of the cost of buying it. Amazon gives you plenty of time to use it through finals with time to send it back. The book itself is part of a series of books so if you use more than one, the wayfinding system is the same. The information contains fundamental marketing concepts and contains tons of little highlighted callouts so you can easily find important ideas and their definitions. After reading this book I think a person will have a good, basic understanding of marketing. One of the things I disliked: there were so many sidebars in each chapter and large type callouts, I think to break up the text. It made me think the books are for teenagers with short attention spans...
M**Y
Great book with lots of marketing info and great value
Love the rental price and learned a lot from this book. Great book for an introduction into marketing. Easy to return back after done and also easy to extend rental time if needed.
A**R
Four Stars
Book was a little mangled but still usable and the price was worth it!
A**Y
Required for class, but actually a very enjoyable read!
This is probably the first textbook I've ever enjoyed reading. The layout is almost like a magazine, so it doesn't feel like you're really studying. The sections were clear and easy to follow, and the book definitely helped me do well in the course. In addition to explaining basic marketing concepts, the authors made it a point to include real-life scenarios every couple of pages or so. I wasn't particularly excited about the course, so it was nice to have a textbook that made the class a little more enjoyable.
B**B
General Information
Pretty basic information. No chapter summaries.
Trustpilot
3 days ago
2 months ago