Scorecard Marketing: The four-step playbook for getting better leads and bigger profits

This is an excellent book that provides a proven strategy and tried-and-true tactics that work. I can vouch for Daniel and Glen personally, since I've known them since 2006, worked with them, learned from them and watched with admiration how they have grown their business success phenomenally since then.I've also been watching the online quiz and scorecard space for years, and have been unsure of how to make it work well (without it feeling gimmicky or invasive). And that's even though I am co-founder with an online personality profiling system (but not a scorecard) that over 30,000 people have taken worldwide.Over the past few years, I have been looking more closely at whether (and how) scorecards could work for me and my clients. I even tried out a couple of platforms - but wasn't yet convinced. Scorecard Marketing has cleared up my questions and concerns, by going beyond the blanket promises I've seen over the years, and providing a far more reasoned and practical framework that aligns with my values and experience.I can now see how a well-considered scorecard can be a powerful business asset for most businesses, including those I prefer: ones whose services provide transformational results for their clients. Like any powerful idea, I believe it will take hours or days (not minutes or hours) for most of us to do this well, but this book will make it quick and easy to get started and get live far more quickly with a quality scorecard.P.S. To address one comment in these reviews: yes, Daniel's own platform is mentioned frequenty, but: a) he's not pushy or repetitive, since each mention is strictly in context with the next step in the process and b) there are plenty of others to choose from, if you're serious about using this approach in your own business.

Good condition. Very 😊

Like Dan Priestley's other books, Scorecard Marketing is highly valuable for anyone interested in novel marketing strategies. Daniel presents a unique approach to generating leads through scorecard marketing which is innovative and effective. The book's writing style is short, concise and easy to understand, making it perfect for busy entrepreneurs. However, the book is only a starting point and you should investigate the software. Overall, Scorecard Marketing is a must-read for anyone looking to improve their marketing strategy and boost their business. It's an easy read, packed with useful information that can be put into practice immediately. I would highly recommend this book to professionals and entrepreneurs looking to enhance their marketing efforts.

A vey compelling marketing idea. But I've tried to implement it with very poor results.

What did I love ?The book is small and focussed , easy to pick up and read, much less general philosophy and much more practical fundamentals you can apply today at no cost.Should you read it ?If you don’t know about scorecards 100%, and If you want to give yourself an unfair advantage with TheEntrepreneursRevolutionPsIf you haven’t heard of scoring and qualifying leads and prospects and you’re still into what my friend Tom calls pitching and pursuing ..It’s time to pause stop reset and read this book.. and start to see how you can move to sort and qualify.This is how you’ll build raving fans for life and that makes the difference.It’s more essential now than ever to focus .. and once you’re clear on your #customeravatar this book will help you find a way that you can really attract and serve them if you do it rightSadly most people haven’t got that yet.Daniel’s book is built on real world experience and results for him , his clients and partners and friends.I should know .. I’ve spent over a decade watching and shadowing him in meetings here in the uk and around the world.So yes I’m biased .. but that’s because I know what I know, and we’ll I’m a professional .. in this.So for me it’s a thoroughly recommended if you want to fast track what you know about Scorecards and really be #aheadofthecurve.To be clear .. my name is Simon Hedley and I suggest you read this book.

Started reading the first part of this book on leads. It is compelling to read. Makes so much sense. No leads no sales. Good tool for a business to generate leads by setting up scorecard profiles for the customer to figure out where to improve. Awesome!

I run a business that teaches photography.A few years ago we had plateaued and I was frustrated and stressed.By chance, I read a book by Daniel Priestly (Key Person of Influence) which eventually led me to his website where I took part in an online business survey. The results of that survey were a game-changer.It helped me realise that there were a number of key areas of the business that needed changing and through attending one of Daniel's one-year accelerator courses we transformed the business model and opened the floodgates to a new era of growth.That online scorecard was so important to our transformation and now we are about to launch our own, with the assistance of Scoreapp, to help photographers analyse their own skill-sets, offering them solutions bespoke to their needs.This book is outstanding in the analysis of lead generation in the 21st century, where it's come from, where it is now and where it is rapidly heading. The scorecard principle, data-generated marketing, is the future and this book has helped us become early-adopters of (what is in my opinion) the most exciting marketing tool the world has ever seen.I unreservedly recommend the book and the principles it teaches. Buy it or miss out to your competitors.

Quick easy tool to use to set up a scorecard. Great marketing tool. Use of AI to build the scorecard is a game changer.