Ruby Kisses Liquid Foundation Medium Coverage, Lightweight, Natural Finish, Face Makeup for All Skin Type, Korean Makeup (Fair Ivory)

Lovely foundation. Healthy natural skin glow finish . Looks really nice on the skin. Wears good. Really enjoying . Reccomending to all my friends!

So I got sent the wrong shade. It's dark but a little on the cool tone side, so I'm still able to use it as a fair bronzing shade. Great formula! I hope to use the foundation in my actual tone in the near future!

I find the BLF105 fair ivory foundation to be neutral in tone. It’s not pink or yellow and matches my skin color pretty spot on. I use Mac Studio fix fluid in A79 N4.5. But I feel like it’s a little pricey, so I’m always on the lookout for anything that can perform just as well for a fraction of the cost. The ruby kisses color does not oxidize on me. It’s a light to medium coverage but I feel like I get it to cover my blemishes pretty well using a brush. It’s not as wet of a formula as my MAC, so I find it a little bit more difficult to blend so you have to do a little bit of your face at a time. I can’t put all the spots on my face and blend it out nicely. I have to do half of my face at a time. I did not apply this very thick, because I still want to see some of my skin, but I was able to give a uniform color to my face. It will last for most of the day for me however, there does not seem to be any oil control in this, because after five hours my forehead and nose looked very oily, and everything else was fine. When I wear this and apply a oil control powder over the make up it sets it in place and is flawless throughout the day. There’s no slipping, creasing, or breaking. This is a nice foundation and the price is very affordable.

I am mid 30s women starting to see some fine lines in my face, I have changed foundation several times, and I’ve only found one or two that do not settle in my newly acquired fine lines and crows feet. This is one of them, I’m pleasantly surprised I’ve worn this for several weeks and coverage is great. I wouldn’t say it’s full coverage but more of a medium. It applies evenly and is really lightweight. At the end of every day, for several days, I looked for where my foundation would normally settle in fine lines, and did not see anything!! Which for a budget friendly foundation I didn’t expect such a great result. the price point is excellent, and I will continue to use us in the future!

I found this foundation to be a little thick when applying, but it really blends well once it is on your skin. When it is on, it feels light and doesn't settle into my fine lines. I am usually hesitant to try new foundations in the summer because it can be a disaster in the heat, but this foundation stood up to the test. It did not melt off in the heat and left my face with perfect coverage all day. Two thumbs up!

I like this foundation a lot. I love that it's in a plastic container with a dropper sort of tip. I tend to use a brush to apply foundation and this is so easy to apply direction from bottle to brush. The plastic container is great for travel (and I'm clumsy so it's good for everyday use too). I live in a very hot, humid climate and I do set my full face with powder. This foundation seems to stay on all day and doesn't separate which is great.

Did exactly what I wanted it to do, lighten my foundation. I have acne prone skin but overall comsider myself with normal. I am not a makeup guru but I do a decent job and I have no complaints. It mixed well and I didnt notice a difference after following my usual routine. Saves me from having to buy a whole different foundation as the shade of my skin varies all the time. I am mixed white, Italian and Hispanic so I have a difficult time finding a foundation as I am a light tan/brown.

Perfect color for my completion! Great makeup!