Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success

The book helps articulate a lot of concepts into simple concepts

da leggere!

I'm in marketing and work a lot with design. This book handles all the boring stuff I have to do in a non-boring manner. OKRs, KPIs, all that stuff is important but boring to me. This book really made me look at data and measurement in a way that I never put together on my own. Though I've only had this book for a single day, I've already devoured many sections and plan on coming back to this often—I'm even sharing it with my team/clients/partner. It goes just deep enough to put the actionable advice to work. Take for example how everyone talks about North Star metrics. Beyond a pithy definition and a few examples, that's usually all people give you on it. This book was different in that it spent several pages talking about it and how to actually implement it today. There are other parts of the book that talk about statistics and data that make sense to people who aren't exactly math nerds. The refresher and explication were fantastic. I actually feel smarter for reading this book. And unlike other "canvas books", this one has great illustrations too, but it has a lot of content. There is a lot to read so it might take me a week to get through it all, applying as I go. The latter comment is my critique of the book. There are a few pages that are full blocks of text flanked with a few images because they wanted to cram so much content into one page. I'd prefer they just made the book several more pages longer to space out the text and make it more readable. But overall, that's only a small critique. I appreciate how the erred on more rather than lest content. As mentioned above, so many of these types of books are only reference diagrams with very little unpacking of what's actually going on. To some of the harsher critics, have you built multi-million dollar companies before? Have you spearheaded design sprints and complex projects? This book is something I wish I knew years before: all of it makes complete sense and it's highly useful. I don't think the author is an academic in some ivory tower spouting general ideas unrooted in real application. This is person who has taught in universities, but has been in the trenches as well to prove all his hard-won ideas here. It's rooted in reality. I can say this because I encountered the same problems and I can appreciate it when the author shows you the pitfalls and the way out or outright prevention! This is the first book of this series I bought, so I'm inclined to look at the previous books because this latest one is so valuable. (And, I'm wondering what gaps they fill to make this book even better.) In all, money well spent for this mid/senior level marketer.

This book is for people who want to refresh what they already know. It’s not for people who want to learn. There is way too much clutter and writing to digest. It covers WHAT but barely the HOW - and lacks case studies and examples to even show it in action. It’s written poorly and has so much repetition that it does nothing but annoy you. I’m losing my patience. How many times do I need to read that having metrics and “innovation” is important? Hello? It’s why I bought the book!?? 101 of design is simplicity, and this book completely fails at that. It over complicates everything instead of simplifies. Literally, every page feels like it’s overpacked with words just for the sake of it. The author is not thinking about the reader… And the diagrams are supposed to simplify information - instead, it just confuses you. There flying arrows and diagrams flying around everywhere, squeezed into every page. There is one diagram with over TWENTY flipping arrows!! Who’s supposed to get that?? It’s like he drew it down for himself and expected the reader to just “get it”.

La manera en que está hecha la edición, la claridad de los conceptos.