No7 Stay Perfect Mascara – Smudge-Free, Long-Lasting Volume Up to 24 Hours with Straight Brush – Rain & Tear-Proof (7ml)

I relied heavily on the video that shows a side-by-side comparison of the old versus new packaging and was not disappointed! Being a devotee of the original Boots No7 in the gold tube, my heart sunk when I saw new packaging because that often means a formula has changed. For me the end result was the same: volume, length, and all-day, smudge-proof, run-proof wear. This version does take a bit longer to dry, but it's also more buildable, in my opinion.If you've never worn tube mascara or have trouble removing it: please know that HEAT is the key to removing this particular mascara. Oil-based makeup remover does help it loosen, but you NEED warm water held to your lashes for several seconds before the little spider legs slide off easily. The warmth is what makes it flexible enough to come off your eyelashes.

This was a good price on Amazon. I will admit I do purchase it occasionally at Walgreens. The mascara itself is great...stays on all day. Make sure to follow the instructions to remove it at end of day....it is important to put a cool cloth on your eyes for 30 seconds and gently remove. Does not come off automatically with every day facial wipes. But worth the price and yes, I do like it.

No smudge mascara! Excellent as a base coat and top layer.

All day smudge proof as long as it doesn’t get wet. Fairly easy to take off and noticeably extends lash

Was looking for a great Drugstore Tubing Mascara. Didn't want to spend over $10 just for mascara. No.7 was ranked in the top 5 when I Googled best drugstore mascaras. It did not meet my needs. It went on dry & clumpy. I have tried all of the top 5 and If you want a great Drugstore Mascara. #1 MILANI Highly Rated Lash Extensions Tubing Mascara is the way to go. #2 e.l.f. Lash XTNDR.

I bought this because it is said to "stay put." The first time I used it, I had quite noticeable smudging under my eyes. I tried it again, but used L'Oreal's lash primer after the mascara had dried. So far that has worked for me, so am happy with that! I do not like the brush at all. I am using a different brush and my lashes do not stick together and look like spider legs as with the brush that comes with it. I will see how it goes with this tube, and possibly re-purchase.

Great product, compared to many other mascaras.

This mascara looks nice enough even though the formula is very wet and needs some attention after applying (don’t blink hard, maybe brush through) but the nightmare begins when trying to remove it. I’ve never had a tubing mascara THIS stubborn. It takes pressing a hot wash cloth to your eyes for at least 30 seconds, and then rubbing, rubbing, and more rubbing. Unacceptable. The old “ultra” formulation was so much better, as far as application goes and DEFINITELY in regards to removing it.