American Crew Forming Cream

Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.

Used for years, great for medium hold

This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"... But... Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product. American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer. The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.

I had used TIGI bed hair for about 2 years and got bored of using the same matte wax product so decided to try something different, and opted for this. I apply a finger scoops worth to towel dried hair and work it all through my hair then finish by blow drying my hair into the shape I want. The product gives a healthy natural shine to your hair ( not greasy which I was worried about) and has perfect hold which allows me to style my hair and for it to hold nicely through the day or to be messed up and restyled (which I often do). The product also has a likeable sweet smell to it. I would highly recommend this product.

Good

Sticky and makes hair feel rather greasy. Not really for me.

Great item and works perfectly and for the price I highly recommend this item Excellent value for money

Good strength of hold without making your hair greasy. Washes out easy and nice lemon smell without being overpowering.

Cercavo un modo per modellare i miei capelli di lunghezza media ma che non fosse appiccicoso e lasciasse un effetto naturale. Questa crema non appiccica ed è opaca. Una volta applicata mantiene ordine in modo invisibile. Dura tutta la giornata. Davvero una bella scoperta che mi sento di consigliare a chi ha rose ingestibili ed odia i prodotti lucidi ed appiccicosi

Facile à doser, cheveux restent souples et n’irrite pas le cuir chevelu.

Update: Since I wrote this, I've changed how I do things. Now, I blow dry my hair bone dry, and then use the defining paste (matte, and holds good with just a tiny spritz of hairspray). I also have some left over forming cream, and it works really well too, just gives the hair a shinier look. For me, that shinier look is nice if I'm going to a wedding, or dressing up...that sort of thing. I blow dry the hair in the front up, blow dry the rest totally dry, put some defining paste in my palm, rub my hands together vigorously and warm it up, and then work it into my hair. I love the way the defining paste smells, matte looks nice, and it's super easy to get that messy but controlled look. I have slightly wavy hair, not stick straight or curly. I decided to leave the rest of my original review below. Funny how the process changes over time! Experiment and have fun, but I personally think the Defining Paste is awesome for matte, and forming cream if you want a little bit of shine (but it's harder to work into your bone dry hair, and doesn't smell as good). ******************************************** Original Review I copy and pasted this from my Pomade review! ************************ I've used four different American Crew wax/pomades, and they are all great. They smell great, and they are relatively inexpensive. The hard part is figuring out...what product is good for what hair? I've gone from very short guy hair, to longer guy hair...and as I've done that, the American Crew product that I prefer has changed. With my hair really short, I was using their "classic wax," which they no longer make. I started trying their Fiber product on that short hair, and it worked pretty well. Get my hair fairly damp, work the Fiber in, and it would give me good hold...little spike in the front. Another product I was using with my short hair was TIGI Bed Head Men Matte Separation Wax. That stuff is REALLY sticky...which is fine for short hair. Before I move onto the Pomade, the other thing to consider is...varying the dampness of your hair prior to the product will have a HUGE effect on how it works. For example, you can have your hair fairly damp with the stickier (ie high hold) products, and still be able to work it in really well. As your hair gets drier though, two things happen. The hold becomes even MORE pronounced, but it also becomes harder to work into the hair. So as I grew my hair out...the Fiber began to work less well. I had a lot more hair, and because it's a "higher hold," it actually started to weigh my hair down. Spiking up hair that's only an inch or two long worked fine...but as my hair got to 3+ inches, it would start to fall over. And the Fiber is fairly sticky...so your hair needs to be fairly damp to work it in, but then it doesn't want to stay up. Now I will FINALLY talk about the Pomade! I had to move to a "lower hold" product...and I wasn't used to this at first. I was leaving my hair fairly damp, and putting the pomade into that didn't give it much hold at all (though depending the style you want...like a more traditional mad men kind of look without a lot of spike, then that would be fine). I wanted a little more spike and "verticalness" to my hair, so what I had to do was start drying it more. I've started using a blow dryer to "train" my hair in the direction I want, and to get it much drier (not 100% dry, but maybe 75%). Now the pomade has much more hold! The other product I've been using is the Forming Cream. It's similar to the pomade...but a little less shiny. It has worked well in my longer hair, and like I said before...to get any hold, I need my hair drier. You will probably have to try a couple different products until you find the one you really like. But before you give up on any one product, vary the dampness of your hair first. Hopefully my experience will point you in the right direction. For short hair, use the high hold products with damp hair. For longer hair, use the low hold products with drier hair.

Amazing product

I've tried multiple hair products, this one is the best by far. It has a nice medium hold, which is great if you are like me and you don't want other people to think you put way too much effort into your hair. It has a nice manly smell to it and makes your hair super shiny. If your hairstyle is similar to an undercut (google it) then this product is for you. Please note that I almost never write product reviews but this one well deserves it.