COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula

I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead).

This product is fantastic! My dark blond (and darker) hair turns white/gray after several weeks post hair dresser, and I just brush this on in strips. It tones down the white/gray and warms up my hair. I’m amazed how handy this is to tide me over until I can get in to the hairdresser! I use Dark Blond. It has a nice warm, soft brown color. It blends in perfectly and naturally. It’s also good for the spots on the scalp that look thin. Terrific product!

I have been using this for years! I use it in between hair color appointments and would be lost without it. I'm a redhead and it works beautifully. Lasts a long time, too. Can even be used for eyebrows in a pinch. It's small and portable, so always bring with me when I travel. Highly recommend.

This powder is expensive but it's worth it for so many reasons. It's easy to use (no worrying about a spray spraying all over the place), portable and convenient for travel and on-the-go touch-ups, washes out easily, and doesn't irritate my scalp. I find that the black covers my greys quite well - the key is to LOAD UP THE BRUSH with plenty of powder. I usually load the brush with 5 strokes of powder (from top to bottom) before applying, and I "reload" the brush frequently as well. The downside is that it takes much longer to apply than a spray, especially if you have several spots you need to cover, and it's harder to apply to the back of the head. It's not going to give you full-head coverage whereas with a spray you could spray all over to cover up as much as you want. The powder holds up quite well, usually a couple days for me. But it's NOT 100% transfer-proof. When I touch my hair, a faint grayish tinge sometimes appears on my fingers, so I have to be careful.

The color is perfect and it covers well. The brush is small so that it takes a while to apply to my grey part.

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

Positive: easy to apply, and it does cover the white/gray hair Negative: once you wash your hair it is gone and you have to apply it again

I love this product more than I thought I would! It does a great job covering the grey and is easy to control so you get it exactly where you need it. I discovered the added bonus that it can disguise my part and my colic, making my very fine hair look thicker and keeping the colic from looking like a bald spot. Definitely recommend for my fellow fine/thin haired ladies!

Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.

Perfekt

Just arrived and I’ve done a patch test and colour red matches perfect for my ginger (coloured) hair and gave good coverage. This will be perfect for my holiday to hide grey as regrowth comes through - can’t wait to use to see how it lasts

So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money.

This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.