Schwarzkopf Keratin Color Permanent Hair Color, 10.1 Extra Light Ash Blonde, 1 Application-Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I absolutely loved this product! I used the Schwarzkopf Keratin Blonde in shade 8.0 Medium Blonde, and the results were amazing. The color turned out beautiful and natural, with full gray coverage just like it promised.What really impressed me was the Bond Enforcing System—my hair didn’t feel damaged at all after coloring. In fact, it felt stronger and healthier. The anti-brass purple conditioner was a great bonus because it helped tone down any yellow or brassy tones, leaving my blonde color looking salon-fresh.It also claims to reduce hair breakage by up to 80%, and I definitely noticed my hair was much less dry and brittle afterward. Plus, it works on all hair types, which makes it super versatile.I 100% recommend this product. It gave me the color I wanted, treated my hair gently, and left it looking shiny and healthy. I will definitely be using it again!

I love this item as a certified cosmetologist even through the colors that I’m using through the salon I didn’t find one they gave me the perfect shade that this natural blonde did I love the product. I love the conditioner that comes with it and all over experience was perfect as well as the hair color!

This is hands-down the best hair color product I have ever gotten. The color is perfect, never gets brassy, covers gray 100%, just so much better than any I have ever gotten before. Now that I have found this I no longer have to spend $200 at a salon, I get the same results with this. So glad Amazon carries it because I went to six different stores that carry the brand here in Charlotte, but every one of them were out of the blonde color 8.0. I guess a lot of other people have discovered it!

Kit has all the needed items for an at home color session. I have been using Revlon Colorsilk (lightest natural blonde, then a toner when needed) on my 75% grey, once brunette hair. Thought I’d try a higher end product. I followed the directions to the letter. Where my disappointment comes from is the kits toner which left my top layer lavender after only 5 minutes after rinsing dye. I will say dye did lift well, no roots, my hair did feel smooth afterwords (I do use Olaplex products), strong smell (compared to Revlon) and I did suffer some burning scalp similar to a perm, which I don’t have with Revlon Colorsilk. 1st photo to left is before, next 2 are after. Lavender tint did not photograph well, hair just looks grey, but it is there. I know it’s a gamble when dying hair, and hair doesn’t always match the box in the end. Bottom half of hair came out the color I wanted, just the top is too light, just white with a strong lavender tint. I will most likely not buy again. It’s hard to find a pearl blonde kit. On their color chart, I will admit my hair might have been too light for this color already, so follow their guidelines to be safe.Update, I’ve been using a clarifying shampoo on top to remove toner and color is improving. Because my hair was so light and there was no real brassy tones, I should have passed on the toner. Only four stars because of smell, burning and what I consider more hair loss when compared with other hair coloring products I have used.

I usually try another brand, but wanted to switch it up just out of curiosity. The new color definitely wasn't brassy, but I could see a slight velvet tone in certain areas of my hair. It wasn't bad, just not for me. I'm going back to my other brand.

This ultra lightening hair dye works great! It lifts the color fast and leaves hair looking bright and shiny. Easy to apply and gives professional results at home.

I have used Schwarzkopf products since the pandemic and love them. My hair is naturally a very mousy brown, which has darkened from a dishwater blonde over the years. It’s just not a pretty color unfortunately, and thus I have been home coloring since as long as I can remember. Earlier this year I did a stint of red, but then was ready to lift back to blonde, which is my comfort zone. I used the Schwarzkopf BlondeMe blue tinted powder and developer to lift, and then let my hair rest. You can see in my first picture how dark my roots are, and the brassiness of my length. I used the Schwarzkopf 9.1 and let that sit on my roots for about 20mins, then worked it through my lengths, and gave an additional 10 mins processing time. I’m please with the way this blended my roots in, and the overall ash color. It’s a little more gray than I anticipated, but I know that it will fade. I personally like the severe ash color, and feel like it compliments my skin tone. This kit has everything I needed and is reasonably priced. I experienced no skin irritation, and feel like this left my hair in good condition after coloring. Again, I’ve been coloring my hair at home for probably 30 years, so I’m super comfortable with the experience, but I feel like, even if you’re a noob, these kits are simple to use, and I would encourage anyone to take the leap, if you’re looking for a reliable, consistently performing product.

The color turned out okay but I put the chemicals in the wrong order and my hair got REALLY HOT! This is not something that has ever happened to me while dying my hair. I can not describe to you how HOT my hair got. It was burning my scalp and fingers. I am reporting this as a warning to follow the directions very carefully so this does not happen to anyone else. It was my own fault for assuming I knew what I was doing without reading the directions so I can't blame them. I just do not want this to happen to anyone else. The color ended up turning out just fine though... thankfully!