ClairolBlonde It Up, Permanent High Lift No Bleach, Platinum Blonde

This has worked really well on me, I was surprised by the level of lift I got and I only left it on for half an hour because I was strapped for time - you can leave it on for 30-60 minutes. I only applied to my roots and the next 3 inches down, this is where my roots were very very dark and the next 3 inches were very orange (through not toning previous bleach job). All of it is now a uniform light blonde. I'm impressed. I wasn't expecting that. It does have a very slight yellow tinge but that's okay, it's no more yellow than how real bleach would leave it, in fact it's probably a bit less yellow than bleach would have it as tbg bleach often makes mine more orange - its honestly good I would not be embarrassed to go out with it the colour it currently is. That's a feeling I've never had with bleach haha. Nevertheless I have the toner from the same brand which I will use today. Hopefully that is as good a product as this is.Hair condition has been left nice, I was complimented on the shine (for the first time in a long time) by my mother yesterday, i did it yesterday, when I woke up this morning before combing it was still soft and shining after sleeping on it. I don't think there's been any damage (but bare in mind i did not put it on the ends) but time will tell on that front. So far it seems a lot better than bleaching!So far I'm very impressed all in all, with every aspect, and plan to use this for my roots going forward. Bleach has really done a number on my hair, so hopefully those days are over.I've always liked nice and easy products, my issue with them is they have a really bad habit of changing formulas. So you find one you like and then they go and change the formula for no reason whatsoever and all of a sudden its awful for you! As I want to use this one long term now for blonding I can only hope and pray they don't go Changing this formula. Clairol - if its not broke please you don't need to fix it! Great product

I never give reviews....Ever! BUT I'm compelled to on this occasion. This stuff is magic!I've been dyed my hair pink, rose gold and more recently purple. It was looking messy and I wanted an even base to put a lilac dye on. Used this and I am amazed! Can't believe the results! I'm not going to bother putting a colour on it as I'm so pleased with the blonde it has given me! I'm buying more so I have a stock pile!

Good dye for blondes without the harsh chemicals, no burning of scalp, easy to put on.

I've got about 12 layers of mahogany hair dye in my hair, I wanted it lighter so thought I'd give this ago.. the last time I dyed my hair I only did the roots, this lifted the one layer off completely and my roots are now bright blonde. It has lightened the rest ever so slightly, the red tones are now pink. I like that it came with conditioner and purple hair mask. I may do this again in a few months and see if it will lighten it more.

This really is very good considering it’s not bleach! I would say it lifted about 2-3 levels.

Not at all productive. Blonde wasn’t particularly effective. Easy to get another in the high street for a lower price.

I've used LIVE in the past and my hair was so damaged by it so I thought I'd use this to lift a dyed light brown. My roots were grey. The light brown lifted to a lovely blonde colour which I'd never got with the LIVE ice blonde etc. My roots were yellowy but I knew that would happen as they were gray. I was lifting to add a silver colour on anyways - so I added that and the colour was fab! I definitely use this again as my hair felt great after and didn't fall out.

You need to have the window open the bleach is so strong. Didn't cover one inch greys AT ALL. But not many box dyes do so I expected that to some degree. It's also a very drippy product. Put towels everywhere it will fly off your head and ruin clothes and furniture if your not careful. Three stars forIt did make my hair an EVEN colour all over. Big plus. It did damage my hair BUT with extra conditioning from now till the near future this can be managed. Lastly it's a good price.I wouldn't use this brand again but everyone's different. For some reason it wouldn't let me upload a photo possibly because I didn't want my face in the pic.