Product Description

The Teforia reveals the true flavor of your favorite teas, taking the loose leaves from ordinary to extraordinary. Leave the guesswork to the Teforia, which makes the delicate, complicated process of infusion a simple, sensory experience. Experience your perfect cup of tea — every time.

From the Manufacturer

The art and science of tea.

Every tea is unique and has a story to tell. Teforia's Selective Infusion Profile System (Teforia SIPS) determines the optimal infusion recipe to bring out the best in flavor and complexity to produce tea like you've never tasted before.

A tea master in your own home.

The perfect cup is the one you love. Explore the story behind your favorite Teforia teas and add your own favorites to the Tea Pantry. The Teforia app lets you maximize your experience and reveal new flavors in your old favorites.

Engage

Engage your senses! Experience the theater of infusion the Teforia creates. Touch and smell the artisanal, whole-leaf tea. Watch the leaves dance as they transform into a rainbow of vibrant colors. Sip and savor the most flavorful and aromatic tea you've ever tasted.

Explore

Learn how tea's flavor is reflected in the terroir and seasonality of its harvest, much like wine. Experience estate-to-cup, single-origin teas. Enjoy the purity of every tea - every time.

Inspire

Inspire friends with the passion and insights of the world's tea masters. Let the unique tea cultures from around the world nourish your body and soul.

About the Startup

Describe your product in 3 words.

Personalized, Connected, Ritual-driven

How did you come up with the idea for this product?

CEO and Founder Allen Han: "I was working at a tech company and a friend of mine asked me to come to this new third-wave coffee house. He said they made each cup of coffee to order so it's just the way you like it, and that they had great tea, so I decided to check it out with him. I watched my friend order his coffee, and they asked him about the flavors he liked, how strong he wanted his coffee, they discussed the bean type and the grind. I was getting excited because I loved the amount of thought and care they were putting into each cup. When it was my turn, I asked about the teas they offered. They had a nice selection, so I chose one and they pulled out a tea bag, threw it in a cup, filled it with boiling water, and charged me $5! It was so typical and frustrating. There was no understanding about tea and the amazing diversity it offers in terms of flavor, if you know how to prepare it properly. They cared so much about making the perfect cup of coffee but cared nothing about tea. Tea is the most popular beverage in the world (after water), and I knew it was time to focus on tea and how to make the perfect cup."

What makes your product special?

The Teforia lets user experience new tea cultures, traditions, and rituals by enjoying the highest-quality natural teas the world has to offer. Essentially, we have designed the Teforia to bring an entire world of tea growers, drinkers, flavors and cultures together in every perfectly crafted cup.

We also support tea artisans and farmers like those in Taiwan and India who have never shared their teas outside of their villages. Going straight to the source and curating our teas from multi-generational tea growers allows these individuals to share carefully crafted, small-batch teas with the rest of the world for the first time.

What has been the best part of your startup experience?

Bringing our passion for tea to life while delivering on all of our values: Purity, Ritual, and Community.