A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence Paperback – 23 Nov. 2021

Honestly, one of the best books I've read on the process of writing and coming up with great ideas. I love the style of writing, the nuggets of pure gold advice, and the examples. They made me laugh out loud. The "omg that's brilliant" moments (and there are many) are worth the price alone. I read this in one sitting and 3 coffees while giggling like a schoolgirl all the way through. Such a joy! Get it.

A tonof great ideas on how to come up with better headlines. (already has my brain fizzing)And loads of ways to keep that inner voice quiet - the one that says you can't write a decent headline.

Dan Nelken delivers an absolute belter.This book is easy to read and laugh-out-loud funny. But, more importantly, it's incredibly useful. Part cheat sheet, part swipe file, and part practical guide, it's packed with tips and tricks you can use when you have a tough brief to crack or simply want to be inspired or try something different.I already had a few of Dan's LinkedIn posts bookmarked to refer to when I'm stuck. I can see this book becoming a reference I'll turn to time and time again as I work.Whether you're a practising copywriter or simply want to write better copy, this is a must-have.

Honestly, I recommend this to anyone remotely interested in copywriting - it’s not just for copywriters! It’s so easy to read, brilliant visuals throughout showcasing examples of great headlines, and just overall a really fun and informative book.I can’t wait to start practicing writing headlines using techniques outlined in the book.Buy it - you won’t regret it.

The title for this book should be 'How to Write Advertising Headlines' rather than 'A Self-Help Guide for Copywriters etc.' The cover font sizes aren't helpful.Its claim that "this book will help you become a more efficient, more confident creative" may well be true if we're talking about ad headlines alone, but headlines are only a very small part of what copywriters do – and advertising headlines even less so if you're different kind of copywriter. People who are writing the whole body copy of a blog or article or email or website don't tend to have problems with headlines.That said, the book looks very helpful. I guess my issue with it is the headline, ironically.

I've been a copywriter for almost 20 years, but being able to write good headlines fast has always been the one area I felt needed the most brushing up. This course is helping me nail it. Not just with techniques Dan teaches, and the examples which show how the big brands do it, but with the takeaway PDF at the end - which is like a little bible of inspiration for when you need a bucket of solid lines.

I'm only halfway through Dan Nelken's excellent book so forgive my half-baked review. In "A Self-Help Guide...", Dan distills his considerable knowledge on the creative process into an almost-foolproof series of steps. Its simplicity makes creative brilliance feel only a pen stroke (key press?) away. Even better, Dan's writing is witty and conversational; a joy to read. If you want to have great ideas and then write them, buy this book.

Dan, I felt like I’d sat down for a coffee with you, and been gifted your top writing tips. A surprisingly comprehensive, meaningful guide in conversational language that will make an immediate difference to anything you write. This will live permanently in my most-accessed kindle books (previously known as the small, beloved pile of dog-eared go-to reference books on my desk.)