COLORCHARM Developers, for Optimal Gray Blending and Rich, Multi-Dimensional End Results

Q: Can developer be used alone or does it have to be combined with bleach or toner?

It has to be combined with a toner which is the color of your choice, otherwise your hair will just be bleached. The developer acts as a bleach. I also add a little coconut oil or castor oil to help minimize damage to hair.

Q: Why does the price on this keep getting raised??

The price to manufacturer is going up from a small business owner

Q: I want to bleach my daughter hair she has black hair would this work ? After that she wants to use a semipermanent blue dye

Thank you for contacting Wella! We would only suggest using a 40 volume developer with off the scalp applications. Since hair is very individual with many variables to consider, we would like to help you get the best results and invite you to call us. Please call our toll free number at (800) 252-4765. We look forward to hearing from you!