20 Purple Premium Natural Semi Permanent Hair Color

Super bright powerful color. Works great. But be careful getting it on your skin (it’s hard to get off) and beware it will stain a white shower.

Genuinely one of the best semi permanent hair dyes I've ever used! To get to the shade I have right now, I did have to bleach my hair, which was a blackish brown color before. I did color my hair right after bleaching and was very worried that it would ruin my hair but iroiro did not fail me. The formula felt so nourishing but I still used a hair mask after. Can't wait to do more colors in the future!

First time using this product. Tried a different brand a couple weeks ago that we were not very happy with, but I will say I am impressed with this one.My daughter has dark brown hair. When we did her hair a few weeks ago, she wanted the tips bleached and dyed purple. Like I said the other dye did dye the bleached hair a plum purple, but not at all her darker, unbleached hair. We applied this one all over her head including her tips and left it on for almost 2 hours. The pictures are the end result. The tips where he bleach was is so vibrant and pretty and to our surprise, the color actually worked on her dark hair. Can't see it much indoor under low lighting, but it is definitely visible in the sunlight and bright lighting. I can't speak for how long it will last, but it definitely looks great now.

Before I explain my method to best to apply this color, let me say that I am NOT a professional colorist or hairdresser. This is simply what I’ve found works well.My natural hair color is medium brown, with a bit of gray coming in. The color I used was PURPLE and I applied wide steaks of color to my hair. I didn’t lighten prior to coloring, but on one occasion had used permanent brown color the day before. The result was a lovely, jewel tone violet. I’ve done it twice and am very pleased!As other reviewers noted, this process can be very messy. The following are a few tips to help control any inadvertent discoloration either during or after using Iroiro semi-permanent color:1. Prepare your hair - wash hair either earlier in the day And allow to dry completely or wash the day before; use minimal or no conditioner and NO styling products. This allows hair to “absorb” color to the fullest.2. Assemble Your Equipment - You’ll need a plain glass/stainless bowl to put the color into; a coloring brush is helpful for application, especially around your face; at least 2 pair of impermeable gloves (one for application, one for rinsing); shampoo and conditioner; clips, pins and/or a disposable shower cap to restrain colored hair; a towel that can either be bleached or is a color that won’t be ruined by excess color; plastic to cover any surfaces and/or your skin that cannot be exposed to chlorine bleach; and most importantly, a spray cleaner containing bleach (I recommend Lysol bathroom cleaner w/bleach). It’s also helpful to have paper towels and/or a cleaning sponge on hand.3. Application - Put the amount of dye you anticipate using into your bowl. If you like, cover your shoulders with an old towel or plastic sheet to protect your skin. You can also use the “clothing optional” method to avoid ruining your outfit. Wear one pair of gloves and apply color to your hair using your hands/color brush in whatever design you like (all over color, steaks, just the ends, etc.). If you drip color on to any surface it will stain, so use a quick squirt of the bathroom cleaner to stop the discoloration. If dye gets on your skin, use the cleaner applied to a sponge/paper towel to remove it.4. Let the Color Set - pin your hair up or use the shower cap to keep your wet/colored hair from transferring dye to any surfaces. Wait the recommended time; I let my dye set for 30 minutes per the manufacturer’s instructions. You can also add heat using a hair dryer on a low setting.5. Rinse - Put on your second pair of gloves prior to rinsing. Also, rinse by bending forward; allowing the excess color to wash over your body will discolor your skin! The best method is to use a handheld shower sprayer and lean over your bathtub. Rinse, rinse and rinse some more...until the water is mostly clear. This may take 10 minutes or more.6. Wash & Condition - Yes, this may lessen the intensity of your color a little. However, if you don’t remove the excess color, it will stain your clothing, bed linens, furniture and even bleed onto your skin when you sweat. Messy, destructive and embarrassing! You may need to wash twice (I do). Again, rinse until the water runs clear. Use conditioner as you normally would. Pat excess water out of your hair using an old towel or one that may be bleached. At this point, I had only very faint color bleed on my white towel. I sleep on white pillowcases and never had any color transfer, even though subsequent washes resulted in colorful suds.7. Style as usual. I recommend using a shine serum (such as Biosilk or Giovanni) to add shine and really make the color pop.Your initial result should be beautiful and vibrant. The one downside to this color is that it fades quickly. It’s noticeable after the first 3-4 washes and continues to diminish with each wash. All brands I’ve tried have about the same color lifespan, as they’re semi-permanent.Pros: Amazing color, smells great. I received many compliments!Cons: Application can be messy, fades fairly quickly.I hope this review helps. Have fun and live colorfully!

My daughter wanted her tips purple. We tried Manic Panic bc its what I used growing up but it washed out after 3 washes. This stuff has been in for 7 washes so far and hasn't even begun to fade. Its so bright and vibrant. She loves it. Will definitely buy this brand again!

Works on every hair color and no bleach or developer needed.It may look dark on dark hair but once in light... BAM PURPLE. I recommend Iroiro to anyone who wants vibrant hair. And as it fades the color gets brighter.

Good color, but faded quickly

Works well, smells good, doesn't drip or stain too badly as far as these non permanent hair dyes go. I was specifically looking for a dark purple and this is more dark blue