L’Oreal ParisSuperior Preference Preference Sun-Kissed Caramels, UL63 Hi-Lift Gold Brown 1 ea (Pack of 4)

I have been using this shade for several years. I have level 6-7 natural hair with a few strands of gray here and there. This shade takes some of the red out and blends in a lovely cool brown. It lifts away the drab.. I color my hair once every 8 weeks and that suits me fine. In the summer I notice that the sun fades it out quicker so I color once a month to refresh my color. I leave it on for the full 30-40 minutes. For shampoo and conditioner I use Aveda products which work well to keep it from fading too quickly.

I found this color once at CVS and it’s perfect for my hair, but can only find it on line now. I have dry very curly hair (loose wringlets) I use this on my roots and I love the results. Nice product with shampoo and conditioner to help with the results, up to 4/6 weeks after coloring.

Absolutely fabulous!! It came out perfect!! Everyone compliments my hair color! I've always struggled with hair dyes because my hair has a bad habit of turning coppery when I dye it and I also have greys. And this dye was amazing it prevented the brassiness perfectly and covered all my greys perfectly!! Thank you L'Oreal! Please put these back on the shelves in the store! Salons charge way to much for my hair because of the greys and brassiness issues my hair has. This has not only dyed my hair perfectly but helped save me a lot of money on my hair! Please don't discontinue this dye ever it's one of the few that actually work one my hair! I highly recommend this dye to everyone

I have been using L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown for years. It's been a reliable product and I've gotten compliments on my hair often, thanks to it and my other hair care products. It hasn't seemed to be lasting as long at covering my grey as in the past so I thought I'd try this product, advertised as being better at this and with lasting results. I knew that there would be a difference in results, from past personal experiences and reading the reviews, so I ordered a lighter color. I'm happy that I did as it did turn out substantially darker than I thought from the manufacturer's indications.It is mixed and applied similarly to my former kit. This comes with a brush to help with application but I didn't see the need to use it. My hair is just shoulder length and I was able to easily and thoroughly cover it with the amount of dye. I applied it to my temples and the roots first and then to the rest of my head. I also applied it to my eyebrows (carefully) as I usually do, as I have salt and pepper greys in them, which very much annoy me. I normally would just treat the roots but decided to do a whole head application since this was a new product. I'm glad that I did. I left the dye on for the advised 30 minutes before rinsing and conditioning.The resulting coverage was good, for the most part, but much darker than I expected, and even darker than my former, "light golden brown" dye. Grey coverage is acceptable but I will have to update my review as to longevity as it's only been a few days. My hair appeared pretty dull at first but is looking better after one wash, and is shinier and more natural looking. My eyebrows even look pretty good.The odor was stronger than my former color kit. The conditioner even had a strong scent. It lingered for at least a day, so that may bother some people. My biggest surprise was that this, "Dark Natural Golden Blonde" was so much different and darker than my former, "Light Golden Brown" even though they are both by L'Oreal. Fortunately, it doesn't look unnatural or bad on me, just different.I will update my review as to the longevity as the weeks pass. I would not say that I have a lot of grey yet, even as I'm closing in on 70, but I've never let my color go that long either. My natural color, I believe, is probably close to what it is now, after this product, or a tad darker, FWIW. I will probably continue to use this product if the effects are longer lasting than my former coloring product, but will just do the root touch up so it's not such a drastic change.I tried to take pictures to share but they do not show the color accurately and tend to red tones.I recommend this but will update my review to address the long term effectiveness.Update- I have used this a few times now and like it even more. It does seem to last longer than the former Preference color I was using, having better color "staying power". After the first use, it seemed that the color was less noticeably dark, or I was just used to it. Possibly, the change in formulas effected it the first time? I don't know. I'm happy with the results at this point.

I just wanted to half and half my hair with blonde and brown just to see if it would work. It did, perfectly. Processed just fine. The shampoo and conditioner smelled good and toned my hair perfectly. Easy directions to follow. Next time I’m going with a darker color now that I’m braver with it, but I’m satisfied this time!

I’ve been getting my hair highlighted for years and I’m tired of paying the price. I wanted something close to my base that wouldn’t be awfully orange or too dark. I was pretty happy with this dye considering the cost and the fact I did it at home. I will say it is a bit brassy in the sunlight but overall I’m happy with it and will probably keep using it.

Works great to cover greys and is a very pretty color. Last about a month for me before I need to recolor. I can actually see greys before that because my hair grows fast but the color on the rest is beautiful. Same color as the box in my opinion.

I tried the ultra ash medium blonde and I'm happy with the result and gray coverage, though it did come out darker than I'd expected. This product's purple shampoo and conditioner are AWESOME. I'll keep using this one; turns out I like the shade even though it's not as blonde as the box photo.Would give five stars, but the picture is a LITTLE misleading.