SchwarzkopfKeratin Color Permanent Hair Color, 4.6 Intense Cocoa, 1 Application - Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

I was on vacation in a different state and suddenly realized that my roots were already gray only three weeks after coloring my hair. Horror! I've been buying Clairol Nice & Easy A4 forever, and although it was a bit too brassy red for me, it was the closest I could come to the subtle cinnamon brown color I was looking for so I stayed with it for 10 years...until vacation.I decided I had to color my hair that night at the beach house we were renting before visiting family the next day. After two stopping at two different stores and unable to find a color even close, it was getting late and hubby was getting impatient. The choices for dark red were non-existent. Everything was either bright red, orange, or an unnatural RED. I spotted Schwarzkopf Keratin Color in Berry Brown 5.3 but was afraid of the name. I was worried "berry" would have a dark pink or purple tint but the color on the box was a rich medium/dark brown and I decided brown was better than gray roots so I grabbed it. I absolutely love GOT2B products, also made by Schwarzkopf, and it was just $3 more than Nice and Easy so I trusted the name and bought it. I'm so glad I did!The smell is incredible. It also comes with gloves, conditioner, and a serum to put on your ends before coloring so you don't get those dark, inky ends and it worked beautifully. The color is gorgeous! It's a rich brown with dark red highlights that keeps it from being boring but aren't glaring red. They glimmer in the light. It's a subtle auburn. My husband loved it and I'm now a die-hard fan. It's the color I've been looking for for a long time.I leave it for 20 minutes instead of 25 to keep it from getting too dark but it still covers those pesky gray roots. The color doesn't fade like Clairol does either and stays vibrant for months. I only have to retouch my roots each month instead of recoloring my entire hair without losing the vibrancy in the rest of my hair. My hair is very shiny and it feels thick, full, and very soft. It's not dry and coarse feeling like Nice and Easy. I'm very fair and the color doesn't wash me out. Fast, reliable shipping with subscription. I recommend this seller and this product.(Pic included but dark lighting that doesn't do this color justice.)

I absolutely love this hair color! It exceeded my expectations in every way, delivering exactly what I wanted. It provided excellent gray coverage, leaving no trace of those stubborn strands, and the final result was stunning. The medium brown shade is beautifully vibrant, rich, and full of life.As someone who hasn’t processed my hair in years, I was initially hesitant and worried about potential damage. However, this product completely put my fears to rest. After coloring, my hair felt incredibly soft, healthy, and well-conditioned. The included conditioning treatment worked wonders, leaving my hair nourished and shiny.I also appreciate that this dye is designed with a bond-enforcing system to reduce breakage—my hair definitely feels stronger and healthier after using it. It was easy to apply, had clear instructions, and didn’t leave any mess or harsh odor.If you’re looking for vibrant, long-lasting color that conditions and strengthens your hair, I highly recommend Schwarzkopf Keratin Color. It’s a fantastic choice for all hair types, especially for those who want salon-quality results at home!

The media could not be loaded. Like many folks due to Corona Virus, I am not able to visit my hairdresser, and the greys in my hair did not look good. I decided to color my own hair for the first time in my life.I was pleasantly surprised that Schwarzkopf Keratin Color Permanent Hair Color Cream did not spell bad (note that the left-over color started to smell the next day, so dispose of it before the smell develops). The overall process was pretty straightforward, my hair color looks good and natural (I selected Capuccino color, which made my hair slightly darker then it was before I applied the color).I am writing this review two weeks after I applied the color so I can see how the color is holding up. It is doing okay. By that, I mean that the roots lost some of the color, but the hair color still looks acceptable. I can tell it will not last as long as the salon color job, but it cost me eight times less so it is not so bad if I have to do it every three-four weeks.The package includes 4 containers (color, developer, pre-conditioner, and post-conditioner) and gloves. The package does not include a brush to spread the color and no mixing container (you are supposed to use the developer bottle and shake to mix). The gloves are huge and I replaced them with my own nitrite gloves that fit better. I also used my own bowl to mix (it works much better than shaking a container) and a brush to apply color (it is much easier to use than the container tip).I started by pre-condition my hair per instructions. Then I applied chapstick around my hairline so the color does not stick to the skin (I read about this tip on-line and it worked great). Then I mixed the color and the developer. I first did it a bottle per instructions, and then poured it out into the container. This is when I saw that the mixture was rather unevenly mixed, I was able to do a better job using my small brush.I used the brush to paint color on my scalp, first around the hairline then all over the scalp. I used my gloved hands to work the color into the hair and scalp and left the color on my head for 20 minutes. After 20 minutes I applied more color to the rest of the hair and again worked it with my hands. I waited another 6 minutes and then got into the shower to wash off the color. Note that I was wearing a t-shirt, and even though I did not really care about it I realized that if I were to take it off before the shower I would get the color all over it, so I got into the shower wearing the t-shirt.One of the fears I had is that the color will stain my shower, my shower curtain, the walls, etc. Those fears were unsubstantiated. Once the water began running clear I saw that there was no staining on the tub, walls, or shower curtain.I dried the hair and applied the post-conditioner. After keeping it on my hair for a few minutes, I rinsed the hair one more time. There was enough conditioner to apply it to my hair for another week.The entire coloring session took about an hour including all the prep steps. I have short hair and about half of the color remained unused. I am pleased with the results and plan to do it again in four weeks.Ali Julia review