Buy Strategic Marketing Management by Chernev, Alexander, Kotler, Philip online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase. Review: I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook. Review: Among 20 books of strategic marketing that I have at home and I got for my PhD this one is the best by far Very useful for both practitioners and MBA students. For undergraduates maybe it’s a little bit complex but still an amazing book
| Best Sellers Rank | #395,793 in Books ( See Top 100 in Books ) #2,267 in Marketing #5,459 in Business Processes & Infrastructure #15,518 in Business Management & Leadership |
| Customer reviews | 4.4 4.4 out of 5 stars (58) |
| Dimensions | 19.05 x 1.52 x 23.5 cm |
| Edition | 8th ed. |
| ISBN-10 | 1936572192 |
| ISBN-13 | 978-1936572199 |
| Item weight | 499 g |
| Language | English |
| Print length | 284 pages |
| Publication date | 15 June 2014 |
| Publisher | Cerebellum Press |
M**S
I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook.
C**N
Among 20 books of strategic marketing that I have at home and I got for my PhD this one is the best by far Very useful for both practitioners and MBA students. For undergraduates maybe it’s a little bit complex but still an amazing book
H**K
I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing.
M**P
Academic book. Very good for understand the branding core concepts. The paper quality is very bad. Is the cheapest paper that I have ever seen! The content 5 Stars. The paper 1 Star!
A**R
I bought this book for my Masters MBA class. It's great!
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