PRAI BEAUTY Platinum Firm & Lift Creme - Night Serum treatment with Anti-gravity Technology, Skin-lifting peptides, Natural Plant Oils, and Precious Platinum for smoother, tauter skin 30ml

I have reviewed a few cosmetic products via the Amazon Prime program and I admit that I haven't always had nice things to say.When I saw this item up for review I was really keen to try it as Prai has such a good name and isn't cheap .... I can't financially justify trying something new only to be disappointed. I've given myself a good talking to more than once after throwing money down the drain, having been seduced by advertising spin and photo-shopped images.So, Prai - a cosmetics company founded by a woman who is a passionate animal lover, formulating products especially for the over 50's, Leaping Bunny accredited so cruelty free and a portion of sales go to animal rescue charities, so a great start for me personally - as a consumer I am more and more concerned with company ethics.I have been using this serum twice a day for the last 5 days, after cleansing and toning.Its lovely to use, glides on and spreads beautifully and absorbs quickly without a hint of stickiness.At this point, in my opinion, skin is prepped and primed and ready for foundation / powder if you use it. I don't use any skin make up usually, so with just a dab of moisturiser I'm done.A big up-tick for me is that it doesn't cause me any eye irritation at all. Some products make my eyes and nose stream all day even if I avoid the eye area.I do think my skin looks better since using this for a short time and I am so pleased I had the opportunity to try it out.This serum doesn't disappoint and I can see what all the hype is about.I would love to try out other products in the range, but alas a bit pricey for me sadly. I will 100% have Prai on my Christmas list from now on though, and I am hoping that some kind person will buy me more products from the range for my looming birthday!

By looking at the serum it's looks similar to my lancome serum, for use, for short term really couldn't tell how great it works, but so far it works well.

In love with this serum it lightweight and absorbs right into the skin leaving skin feeling firmer ive only been using it a few days but i’m already impressed and was eager to write a review. The packaging on this serum is quite basic looking but don’t let that fool you there’s some amazing ingredients packed in this serum - Platinum: for superior antioxidant protection Tripeptide Syn-Coll: to optimize collagen and reduce wrinklesIdealift: delivers a visible ‘instant lift’ effectNulasticSilk: enhances the skin’s own structural support systemKombuchka protects existing collagenHematite extract: improves skin tone and texturePRAI oil: for amazing suppleness and glowi’ve been using it daily and will carry on excited to see some more results will update this review at a later date . But so far i’m loving it .

I have been using the serum for a few days now...and have really noticed a difference in my skin. It certainly feels and looks firmer and more hydrated which I needed.My skin was really beginning to look dull and lack luster.Easy to use and  sinks into skin easily leaving no sticky feeling.This serum is amazing , it tightens my skin and my skin feels plumper and my wrinkles seem less noticeable.It lifts and plumps my skin as well as giving me a nice beautiful glow. My husband never notices anything and the first day I used this he said my face was so soft and glowing.This serum has gone above and beyond what I thought it would - just wish it was a little cheaper.Hope to continue seeing improvements.

This says its filled with great ingredients which are aimed towards anti-aging and hydration but this product is not for me, regardless of the ingredients, and especially not for the high HIGH price.CONS:1. Too expensive when you can get serums from very highly rated skincare brands for cheaper.2. Just like the other serum from this brand, this leaves a silver glitter on your skin which reminds me of a pre-teens make up kit and is so tacky and worse still I can't imagine great for your skin - it makes me question whether this is legit or not honestly as any great skincare products I've had, have not had glitter in them...3. The packaging is awful. Broke the first time I opened it and now struggles to pump the product out. Super cheaper packaging again for an incredibly high price.4. The product is not a serum but not a cream?! Kind of like a hybrid mixture which I don't like AND I found you need a lot to actually be able to spread it around the face - at least several pumps and quite a bit of product meaning this would run out quickly.I have tried other things from this brand and found them to be good, and the actual product might be okay - as I said the ingredients seems to be good - but it's not for me. I've tried a lot of serums in my time and as such I won't waste my time on one I just don't like. The glitter is an absolute no for me. Each to their own though.

Comes in a pump dispenser, and doesn't need much per application.Almost fragrance free and the cream's consistency is good (more of a milky cream rather than a thick cream)My partner's skin felt softer after a few weeks of use, so all good.So, does as advertised( as long as you ignore the usual 'lift' effect, which would clearly require a change in facial muscle structure to actually work!).

This serum applies nicely, feels gentle on the skin and doesn’t leave any sticky residue afterwards. I haven’t seen any noticeable difference in my skin however it does leave it feeling soft and hydrated which is always a plus!

Have been using it for over a month and hoping (in vain) to see a hint of firming effect to my skin that would justify £37.99 for 30ml.For me it is just another average serum that I would buy for a much more reasonable price.I was hoping for the advertised "little lift", as my skin started to sag in recent years but this serum didn't help in lifting.