Creative strategy and the business of design

Graphic designers , junior designers to have it.

I was totally in love with this book, I got a freelance from a startup to fix their product-building & marketing process as they are making a ton of mistakes repeatedly, and all 4 product managers, marketers and were frustrated by this issue.One of the founders was a friend of mine who had given me a call and asked to fix it.Very soon I realized that it was because of the misalignment of the product team & marketing team, they are totally polarised in their thoughts, and at this time I introduced a simple process :for Product team it was : Business requirements > User Requirements > Feasible Features > Content Viabilityfor Marketing & Branding team it was: Features > Benefits > Value > Key Messageso what was missing earlier? the communicative bridge between, Product: People: Profit.and it took 3 days to hand off this process from start to end to the startup team.The head of product & director of marketing feels so relieved after a successful trial of the session. They thanked me & asked me how much he owns me. I said, "$10,000 (750,659 INR)"The Head of the product was shocked. " What do mean, $10,000 ? You were here for a few days only. You delivered a simple framework. Anyone amature designer could google and do that. I need an invoice breakdown, please."I understood they measure work basis on time not on the value delivered, So I reaches my Bonsai invoice and hand shared the invoice to his mail.The head of the product reads it and immediately transfers the balance.The invoice read: Process Framework delivery- $ 1000. Knowing what Creative strategy to introduce: $9000."---------------------There are those who know & there are those who don’t know, and that applied knowledge is not just power, it's a profit."Creative Strategy and the Business of Design" is filled with many of such business thoughts, frameworks & strategies I've discovered to give me the results and rewards for my efforts.I have read and absorbed each page of the book like Goku absorbs nature's energy to make a spirit bomb in the Dragonball Z series. and It was about two be 2 years since I finished but even today I dive inside the book to find gemsHats off to Douglas Davis & the team!

el libro esta muy bueno y llego en buenas condiciones.

This book has helped me understand a lot of what goes on behind the scenes of designing. There are a lot of business concepts in this book that give you great insight on how top creatives work and build successful creative projects that match the business goals of a company. At the end of the book, there is an included chapter of assignments that you can work through to put the concepts in the book into action which really help you think through what you read and reinforce the ideas from the book (which is a huge plus since i had no idea where to begin to implement these ideas). Definitely a book you want to keep on hand to reference and look back on.

A great book with a lot of targeted and easy to find actionable advice. It is so easy to read and I highly recommend it for any designer or creative person out there. No matter your skill-set or the level you are at. This book will enhance your understanding of what you are actually trying to accomplish with your design. Easily one of the best books I've read this year.

Pure gold