Marketer's Toolkit: The 10 Strategies You Need To Succeed (Harvard Business Essentials)

Good info for any start up or if you're just looking to start business school. Concepts tie into other areas like finance and accounting which really ties the concepts together

Great basic intro to marketing book. Definitely covers all the basics and has some interesting anecdotal information. I assign this for my Marketing the Arts class as I find the material crosses over to the arts nicely. Smart but told in a very accessible way so that even my less advanced students are able to use this successfully.

I am using this book as part of a university course I teach. Much easier to read and use than a traditional text. The students love its practicility and its cost. A great value.

Book is good. Was in condition advertised. Received in a timely manner. Great book for those who know very little about marketing and advertising. Good book for Marketers who want to refresh their skills. If you're already experienced there is a lot of info in the book that you already know!

This book is great for vocabulary terms and basic concepts. I recommend for teaching and learning the foundation of marketing.

Great product and quick delivery.

This book is really helpful in my marketing class.

I had to get this for a class. It is a decent book and I love that it is not very expensive.

So easy to read and so many great practical points.

Worth reading, because of the short article to quickly learn about different methods for marketing; however it's dated, so having at least one or two newer resources it helpful.

A must have for basic understanding...

This book is excellent to give you the tools to start in working in the marketing field.It is concrete and get to the point.

Harward standard is falling