Tea Tree Shaping Cream, Hair Styling Cream, Long-Lasting Hold, Matte Finish, For All Hair Types

Excellent product. I have used it for over 25 years. Nothing compares to it. It works well and smells great.

Gives fine hair body and fullness ! The price is lower than buying it in a salon !

My favorite scrunching cream to make my hair curly after a shower. Makes hard follow orders without being crispy.

same product, new packaging but quiet expensive.

My hairdresser recommended this product after using on my hair at her salon. I have unmanageable hair, and this product gives my hair definition. It is worth the cost, because a tiny bit goes a very long way.

This product is a staple for the men in my household. They use it every day to style their hair. Doesn’t come off, flaky, and is just the right amount of hold without looking super crusty. Highly recommend this product for the way that it looks, feels, and holds hair all day long.

I had been using d:Fi, d:struct for about 14 years or so. it was creamy not powdery or slimy. It went in easily, gave the ideal amount of hold and I thought also kinda faded into my hair during the day, so it did not remain too crusty or stiff.(American Crew either discontinued that line OR folded it into one of their other products and that seems to have ruined its consistency -- literally and figuratively. Current options for the older product are like 35-40$ ... as they are no longer making it)Soooo -- I decided to check out this suggested option and holy pompadooo! what a totally and completely better choice for men who want their hair to kinda defy gravity in some way, but do not need to look like Elvis, Sid Vicious or eraserhead.Onto the specifics:Creaminess -- this is a bit harder than the lotion like d:fi ... you have to kinda dig into it a bit. But, it is not in the least pasty. Once you scoop out a dab, it goes from feeling like fudge to that more lotiony consistency that I find works better when you just want to spazz out your hair and give it some lift, not mold it into a sculpture, or craft individual chunks into a certain shape.Hold - I have relatively thick hair and that might impact how this works for you. But, I prefer that during the course of the day, my hair can actually move and seem natural even though its kinda collectively spiked up and vertical. Meaning, this is not in any way rigid. you can run your hands through it and they wont get gooey in the least. Not a bit of residue once you let it set for about an hour or so. I mess with my hair often from stress, as a nervous habit ... etc so its nice to not get stuff all over my keyboard during the workday. Also, I like a more natural look -- and the fact that your hair can still move and react to touch while retaining its lift and height is perfect for me.Matte Finish -- unlike a lot of other products, this has more of a matte finish ... though, as mentioned, its not a powder or paste. I think that combo of characteristics is rare. Even the aforementioned d:struct which I had loved now seems like it was a bit too glossy and crunchy. This option provides perhaps a tiny bit less hold, while avoiding that overly styled kinda look. You will defly look like you put some stuff in your hair, but, not in an overtly, ocd, vain way ... I can best describe the final effect as hipster band bedhead vibe.Speaking of which, the pic is from one day after application -- including playing with the kids, a full workday, and a good nights sleep.

I have used this Shaping Cream for the last 5 years and it is great. It is not like hair gel which leave hair very Hard. This keeps the hair in place but keeps it very flexible. My barber recommended this to me and I love it.