Light Beige

Probably the best cool brown semi-permanent I’ve found. Genuinely impressed with the tone. Easy to apply. I would buy it again, only downside is doesn’t cover grays, and didn’t do a great job of conditioning- didn’t add any shine - but that being said the colour is spot on & price is great so definitely worth it if you need a quick colour top up

Wow!! I used this for the first time the other day. Went to work today and had three people comment on how amazing my hair looked! Cheaper than most hair glosses, I use cool brown on my already brown hair. It’s already made a difference to the tone of it, it always shines bright red in the sun but after one wash it’s already better!

Great colour but very damaging to hair

I bought this for my almost white blonde hair to give it more of a natural blonde tone and more depth. It smells lovely and is deeply conditioning. I leave it on for 5 mins and it leaves a nice subtle (but still noticeable tone) light beige blonde. It's a nice hydrating conditioning toner and it smells amazing. Comes out pink but didn't leave my hair pink, although I will say, I once used it on freshly bleached hair and it did turn a bit pink but I should've known better than to use it on freshly bleached hair as it sucks in the colour quite quickly! So, yeah, just don't do that unless you want a funky colour of course lol.

It’s a good conditioner, however it didn’t colour my hairSo I think it’s a little expensive as just a conditioner

Ordered the Cool Brown Bomb and was very pleasantly surprised how much deeper my mid brown hair went..Great price and product!

I hate everything about this product. I hate it so much.Firstly, it's not blonde - it's pink! maybe it was formulated by someone who was colorblind?Secondly it's really difficult to pump and also you just get a pathetic small amount for each pump you managed to do. I ended up taking the pump out and just letting it gloop into a cup.Also the round design of the bottle seems quirky and fun at first but it's difficult to hold on to difficult to get the product out really horrible to use.There's no universe where this is anything like blonde, it turned my hair pink. I'm pretty sure there's a law about making false claims like this.If I could give zero stars I would. Quite disgusted

This is amazing what a difference it made to my hair