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🌿 Glow Naturally, Lead Confidently
Physicians Formula Organic Wear Liquid Foundation Elixir in Fair offers a lightweight, ultra-nourishing formula enriched with organic jojoba oil, aloe vera, coconut oil, and botanical cactus flower. Designed for combination skin, it delivers buildable, full coverage with a silky, dewy finish. Dermatologist tested, vegan, and free from parabens, gluten, and fragrance, this foundation blends clean beauty with professional-grade performance.





















| ASIN | B085M2NXFW |
| Additional Features | Hypoallergenic, Not Tested On Animals, Organic |
| Age Range Description | Adult |
| Best Sellers Rank | #38,719 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #340 in Foundation Makeup |
| Brand Name | Physicians Formula |
| Color | 01 - Fair |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Light medium |
| Customer Reviews | 3.8 out of 5 stars 2,550 Reviews |
| Finish Types | Dewy |
| Item Dimensions | 1.22 x 1.22 x 4.92 inches |
| Item Form | Liquid |
| Item Weight | 30 Grams |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer Part Number | PF11061 |
| Material Type Free | Gluten Free |
| Model Number | PF11061 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Nourishing |
| Recommended Uses For Product | Hydration |
| Skin Tone | Very Light |
| Skin Type | Combination |
| UPC | 044386110618 |
| Unit Count | 1 Fluid Ounces |
K**N
OMG I love it…
I love it! And I usually hate wearing makeup. Keep in mind, everyone’s skin type and shade is different, so what works for me might not work for you. Bur for me, I think I finally found my perfect foundation. It really does feel silky and like a “second skin”! Most foundation clogs my pores or smells chemically, or has a cakey finish, or oxidizes a weird color. I gave up on foundation years ago, and just focused on trying to take care of my skin and occasionally wearing eye makeup. Most of the time, foundations that aren’t wicked expensive, just don’t look good, and even the expensive ones that look good, usually feel awful on my skin and give me acne. This is completely different!! Wearing it right now, and for the first time in my life while wearing foundation, I don’t have the immediate desire to wash it off so my skin can breathe. My skin feels like it can breathe, I feel like I’m wearing a lightweight moisturizer, it has no scent, and I like that it has natural ingredients like jojoba oil. Honestly feels like it might even be beneficial for my skin, like it has the right amount of moisture and hydration, without being too oily. I will say, this is not a full matte look, this is a light layer of makeup for those who have minimal “flaws” they want to cover like the occasional stress acne or spots. I don’t recommend this for someone who is trying to go for a “full makeup” look. For me, I prefer lightweight coverage, so this works great. If you don’t like light coverage, it might not work for you. In this photo, I’m wearing no concealer under my eyes or to cover acne. I let a dabbed on layer of this foundation under my eyes and on any spots dry up first, and then added another layer all over my face. That’s it! No other makeup here. I also like that because it’s lightweight, it doesn’t settle too badly in the creases under my eyes. I have genetically present “eye bags” since childhood, they’re just how my eyes look. So that’s another reason I never typically liked foundation. This foundation is honestly doing good! Doesn’t settle in the creases in any obvious way. The color match is perfect, and again, I’ve never been that lucky before. I always struggled to find a good color because I feel like I’m usually between shades with mixed undertones (I have both warm and cool undertones on different parts of my face because of blood circulation). The fair-to-light shade blends perfectly with my skin, with actually neutral undertones, unlike some brands that claim to be neutral but usually end up oxidizing orangey and warm. It blends well with patting and dabbing with a towel or sponge, after applying with fingers. I don’t recommend using a brush for this, it’s too lightweight and will spread too thin. Oh btw! The “applicator” is not an applicator at all! It’s not a wand, it’s a dropper. The soft part at the top of the cap is squeezed to suck up product from the container, and then when you squeeze the cap again it comes out on your fingers or a blending sponge or pouf or towel to dab it on. You’re not supposed to use the cap to apply it directly to your face, it’s for measuring the amount you want to use to put on your hands or sponge before applying to your face. I actually really like that design a lot! I only end up using two, maybe three dropper fulls, so this design works well for me, because again, I’m not going for a very thick makeup look. Hope this info helps!
K**E
Not my favorite
This is thick and the color is a bit off, but you get a lot of coverage from a small amount of product. I will be mixing this with another foundation to color correct the shade. It also has great coverage without being too heavy feeling.
C**N
Favorite foundation ever
Love this foundation long lasting doesn't cake just looks natural doesn't irritate my sensitive skin feel like my skin is smoother since switching to this foundation it does go on a bit runny but the coverage build up is really good
A**R
Contact Dermatitis / Defective
I unfortunately have had to stop using what once was a good product because it has now become a terrible product. 3 months ago I restocked this product. I noticed when I started using my new bottle (that I have been purchasing for over a year) that something was different. I could see little grainy specs in the formula which I thought was odd and it didn’t seem to have the right consistency. My face a week later then broke out in a terrible rash. It was so severe that it caused an urgent care trip and then a dermatologist. My eyes had swollen completely and were raw. The aftermath of the swelling coming down made my skin literally looked as if it was bruised and like I had 2 black eyes. It then spread to the rest of my face. Confirmed it was contact dermatitis by a dermatologist who suggested that I needed to stop using all products to figure out which one it was since I restocked multiples at a time. I didn’t want to believe it was one of my favorite products, but sure enough, that was the one that stopped the rash. Because I was in denial, I stopped using the last bottle and re-ordered a new hoping it was just a faulty bottle/batch that caused the issue. Unfortunately, the attached picture is what I received. The formula is separated this time and won’t mix. It looks disgusting and like it’s contact dermatitis waiting to happen. Whatever changed with this product ruined it.
J**B
Light coverage
Very sheer light to medium coverage, would need to add something else on top. This is good for running quick errands if you don't want to go out bare faced. It covers minimally just to make my face look decent; a quick cover up like a bb cream. It is weightless and very watery; not thick. It does leave a glow and the deep cool (with an orange undertone) match me perfectly. (Please don't mind my eyebrows, the struggle is real 😫). Update: I used wayy more than usual and it's too orange for my liking, also it's looks really greasy. I will try the deep warm; I'm NC50 in Mac which is deep cool but, I notice it's not all the same.
J**S
Lovely foundation for a dewy natural look
Love this product! I thought I was out of luck bc no longer sold at many stores. Good coverage but not heavy or cakey. The look is very natural but can be buildable if you want. Feels silky and smoothe, leaves you with a Dewy complexion. Price is great for a quality product. Will buy again.
N**E
Disappointing, Too Thin for Full Coverage
I generally love Physicians Formula products, but I was very disappointed in the Organic Wear All Natural Liquid Foundation Elixir in Fair‑to‑Light. The formula feels very watery and runs thin, so it’s hard to build up the coverage without it looking streaky or patchy. Despite being labeled “full coverage,” it barely has any coverage, even when applied with a sponge or brush. It doesn’t hide redness, dark spots, or uneven tone the way a full‑coverage foundation should, so it didn’t live up to the claims. Overall, this is a miss if you’re looking for true full coverage; it’s better suited to someone who wants a very light, almost tinted‑moisturizer‑level finish instead.
T**Y
It’s light coverage
So it’s a light coverage foundation. I’ve worked in the makeup industry so I know what I’m talking about. You can however make it become medium coverage u just need to wait for it to dry. It’s very watery but it’s also great for those who don’t need a lot of coverage and who have dry skin. It lasted all day long in the hot Florida heat but I did however use a translucent powder to set it. Feels good on my skin especially the jojoba oil. It’s good for your skin. Has no weird smell or anything. It just smells like how you would expect a foundation too. I gave it 5 stars cuz it’s exactly what I wanted. And it’s good quality.
ج**ا
ان يكون خفيف على البشره اقل ضرر
خفيف على الشره ويصلح بشكل يومي
A**D
Love it ♥️♥️♥️
حبييته الصراحه قوامه مو ثقيل وتغطيته بطله ما توقعته كذا مره حبيته خفيف على البشره l really like it ♥️
L**F
Love it
Ive tried all the foundations (Silicone base, airbrush machine, mineral, etc) and this is my most favourite. Make sure to shake the bottle well. Coverage is on the sheer side, but can be layered. I prefer sheer. Its light, not cakey.
A**A
Not my shade and there was less then 30ml
Not my shade. My mistake to trust AI to match my old brand shade to this one. 30ml, but I tried it only once and put it on the same shelf with my another foundation and noticed there is no 30 ml because bottle was filled 3/4.
M**O
Ottimo
Mia madre l'ha trovato ottimo, levigante morbido e durevole.
Trustpilot
3 days ago
1 month ago