The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Paperback – October 5, 2015

Excellent introduction to the role of social media for marketing and PR. First part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media. The second part discusses the different tool of social media and how they could be used to support marketing and PR. I though his approach to using social media was particularly relevant to nonprofits - defining niche and mission, providing information and targeted content, thinking about virtual audience, and dialog with members and related organizations. This discussion provide a wider perspective on the structure and content of a website.

This was helpful during my class

I really only thought about writing a review because of what I read within this book. This book has completely shifted the way in which I look at the internet and e-commerce. It highly recommends blogging as a means of creating space. On top of that- there is a chapter that is solely focused on the steps to make a blog. I think if you are looking into becoming a social media influencer or if you are moving toward brand management, then this book is an incredible choice!

Humorous writing and easy to read. The author gives many great examples of excellent and poor PR and Social Media Marketing. A good guide book for anyone starting a business or breaking into the profession.

This book is an excellent resource any marketing or PR professional should add to their library. It's close to a couple inches thick, so you're definitely going to get some useful information from it. If not, you can always use it to throw at your boss (or obnoxious coworker) the next time the need arises--okay, probably not a good idea, but I thought I'd add a touch of humor to your day. Enjoy the book!

I thought New Rules had some very good information and was well written. Some very good examples. However, I thought it could have been organized better and written more concisely. There was a fair amount of redundant information.

SUCH a great resource. There are endless examples of how these new rules of marketing and PR could help drive your business. I wasn't able to put this book down because of the extensive wealth of knowledge. I don't have a background in this area and this book has been such a great tool jumpstart my own business. It's dynamic as it adapts to how technology influences our daily lives.

I am a small business owner and I mean small I am the single owner and operator of a salon. I been having trouble bringing clients in the traditional way and found this book very informative, I can see myself being plenty more clients in by using their suggestions. I would recommend this for any business owner.